Posts tagged with Amazon

Amazon starts discounting products sold by third-party sellers

Amazon's willingness to sacrifice short-term profit for long-term market share is well established.

It's the way that Amazon CEO Jeff Bezos went from posting an ad looking for developers in 1994 to becoming the world's richest man a little over two decades later.

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US online sales to surpass in-store sales this holiday season: report

Every year, online retail smashes new records during the holiday shopping season and this year is expected to be no exception. In fact, 2017 could be the year in which a significant symbolic milestone is achieved.

According to global consultancy Deloitte, for the first time ever this holiday shopping season, American shoppers will buy more online than they purchase offline.

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Is Amazon Key the key to Amazon's ownership of the home?

Amazon is part of daily life for millions of consumers, especially the tens of millions of households who subscribe to Amazon Prime. But soon, Amazon might quite literally become the nerve center of many of their homes thanks to a new delivery service called Amazon Key.

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Is Amazon's ad business the new slotting fee?

Amazon's influence continues to grow by the day, leaving even the most powerful brands in the world with little choice but to play its game.

Where will Amazon be in one year, five years, ten years?

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What Paddy Power learned about voice interfaces by creating an Alexa skill

Voice interfaces are steadily gaining popularity among consumers, so many brands have been quick to start trials with Amazon Alexa and Google Home devices.

At the Festival of Marketing this morning Paddy Power’s product innovation manager, Stephen McMeel, gave an insight into the betting firm’s own experiments with Alexa skills.

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Ikea just purchased TaskRabbit: Here's why

Ikea, the world's largest furniture retailer, is no digital dummy.

The company, which has annual revenue of over $36bn, has proven to be a savvy digital player. It actively markets in numerous digital channels, where it has created some great campaigns

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Amazon turns Twitch into an influencer sales platform

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014.

Why would an ecommerce giant want to own such a service and why would it, at the time, pay more cash for it than it had paid in any prior all-cash acquisition? 

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whole foods juice

On day one, Amazon starts to transform Whole Foods

Amazon's $13.7bn acquisition of Whole Foods, which was announced in June, just closed and on the first day under Amazon ownership, the ecommerce giant began putting its imprint on the upscale grocer.

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Walmart signs ecommerce deal with Google to fight Amazon

In an effort to fight off Amazon, Walmart is making a bold move.

Yesterday, the world's largest retailer announced that it is teaming up with the world's largest search engine.

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As companies embrace Amazon advertising, some SMBs struggle

For years, while it attracted headlines for its retail and cloud businesses, Amazon has quietly been building an ad business that could make it a big force in digital advertising as early as this year.

Behind Amazon's potential to become a digital ad giant is a powerful trend: more and more consumers are using Amazon as a product search engine.

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Amazon Prime Day 2017: The mind-blowing stats and facts

Last week, Amazon held its annual Prime Day event.

The shopping holiday, which Amazon launched in 2015 to celebrate its 20th anniversary, is positioned as a sort of Black Friday in July and thanks to Amazon's online retail dominance, has become one of the biggest shopping days of the year.

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After years of resistance, Nike gives in to Amazon

In the latest sign of Amazon's growing dominance, Nike will begin selling its shoes and athletic apparel on the online retail behemoth's site. 

Here's why and what happens next.

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