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User product reviews are a must for retailers and when used well can enhance the credibility of a site and nudge customers towards buying a product.
Reviews can have the benefit of bumping up conversion rates and average order values, as well as providing some unique content for the search engines.
Here are some tips for retailers on providing user product reviews...
Jonathan Wall is the marketing director at Dabs.com, the online technology retailer bought by BT in 2006.
Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.
He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.
BookRabbit is a recently launched website which combines book retailing with some very useful social network features. Users can upload their bookshelves and compare these with other users.
We recently talked to MD Kieron Smith, who has previously managed e-commerce operations at both Waterstones and Game Group....
Bookseller Borders has launched a revamped version of its US site, with a new UK version to follow soon.
We've taken a look to see how it measures up from a user experience perspective...
Leon Bailey Green gives fashion retailers five tips to think about for increasing revenue and sales.
Amazon this week introduced a new service in the US that lets customers buy products from the site by text message.
With the new system, dubbed 'TextBuyIt', mobile users can text a product name, search term or ISBN number to Amazon, and will get the top two results from the search sent back to them.
Amazon has unveiled a new design for its UK site, with a new homepage and navigation system.
Amazon is one of the great e-commerce success stories, and we often use the site as an example of best practice. But what can it improve?
The site's usability isn't perfect but users have become familiar with the way it works, and Amazon won't want to mess with a winning formula. It's the same story with eBay. Change isn't so easy once you achieve scale at a global level.
Nevertheless we've spotted some areas that could be improved upon...
Scaling can be tricky for consumer internet startups, especially when it comes to hardware and infrastructure.
Many startups have failed in part because they couldn't successfully scale effectively and sensibly.
Shoppers using an e-commerce site have two main ways of finding the exact product or service they want – the navigation bar and the search box.
While many sites have great navigation, there are plenty whose search options return some pretty poor results.