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According to research firm eMarketer, "Online product research is very popular in the UK and traffic to price comparison sites is up as consumers try to stretch every penny."
As reported yesterday on this blog, Amazon has made the smart decision to lower its threshold for free delivery to £5.
The site trumpets this by displaying a letter from Jeff Bezos on its homepage, as well as in bold text on the product pages, so no customer can be in any doubt about the offer:
Christmas is coming, the geese are getting fat, and Jeff Bezos has once again improved on Amazon’s free delivery offer.
This year Amazon has lowered the threshold for free deliverability eligibility to a mere £5, down from £15. It means that about 90% of orders placed through Amazon will qualify for free delivery.
I haven't exactly been a big fan of YouTube (and its parent, Google) but there are signs it is moving in the right direction.
On Tuesday, Google announced on the YouTube blog that it would be adding "click-to-buy" links on the pages of videos owned by the site's partners.
The last few months have seen a number of excess inventory retailers announcing plans to expand from the US into Europe, as they search for new clients and buyers.
However, Luzern Solutions, a Dublin-based firm that sells such goods via eBay, Amazon and ther online marketplaces, is looking to take them on on their own turf by heading over to the US.
The company's head of marketing Jackie Brannigan tells us how the web is shaping up as an overstock sales channel, and one that many manufacturers and retailers are still to exploit fully.
User product reviews are a must for retailers and when used well can enhance the credibility of a site and nudge customers towards buying a product.
Reviews can have the benefit of bumping up conversion rates and average order values, as well as providing some unique content for the search engines.
Here are some tips for retailers on providing user product reviews...
Jonathan Wall is the marketing director at Dabs.com, the online technology retailer bought by BT in 2006.
Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.
He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.
BookRabbit is a recently launched website which combines book retailing with some very useful social network features. Users can upload their bookshelves and compare these with other users.
We recently talked to MD Kieron Smith, who has previously managed e-commerce operations at both Waterstones and Game Group....
Bookseller Borders has launched a revamped version of its US site, with a new UK version to follow soon.
We've taken a look to see how it measures up from a user experience perspective...