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Posts tagged with Amazon

Ratings and customer reviews crucial, 5 tools to add them

According to research firm eMarketer, "Online product research is very popular in the UK and traffic to price comparison sites is up as consumers try to stretch every penny."

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Offering free delivery? Then shout about it...

As reported yesterday on this blog, Amazon has made the smart decision to lower its threshold for free delivery to £5. 

The site trumpets this by displaying a letter from Jeff Bezos on its homepage, as well as in bold text on the product pages, so no customer can be in any doubt about the offer: 

Amazon free delivery

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Amazon lures shoppers with new free delivery scheme

Christmas is coming, the geese are getting fat, and Jeff Bezos has once again improved on Amazon’s free delivery offer.

This year Amazon has lowered the threshold for free deliverability eligibility to a mere £5, down from £15. It means that about 90% of orders placed through Amazon will qualify for free delivery.

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Google adds 'click-to-buy' links to YouTube

I haven't exactly been a big fan of YouTube (and its parent, Google) but there are signs it is moving in the right direction.

On Tuesday, Google announced on the YouTube blog that it would be adding "click-to-buy" links on the pages of videos owned by the site's partners.

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Irish tech etailer targets US

The last few months have seen a number of excess inventory retailers announcing plans to expand from the US into Europe, as they search for new clients and buyers.

However, Luzern Solutions, a Dublin-based firm that sells such goods via eBay, Amazon and ther online marketplaces, is looking to take them on on their own turf by heading over to the US.

The company's head of marketing Jackie Brannigan tells us how the web is shaping up as an overstock sales channel, and one that many manufacturers and retailers are still to exploit fully.

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Should your website be in the cloud?

I've recently seen a growing number of people encouraging businesses to look at 'cloud hosting' solutions such as Amazon's EC2 and Rackspace's Mosso.

Cloud hosting takes the concept of cloud computing into the realm of hosting.

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Tips on providing user reviews

User product reviews are a must for retailers and when used well can enhance the credibility of a site and nudge customers towards buying a product.

Reviews can have the benefit of bumping up conversion rates and average order values, as well as providing some unique content for the search engines.

Here are some tips for retailers on providing user product reviews... 

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Visual book browsing with Zoomii

Zoomii, launched last week, is a virtual bookstore that displays books from Amazon.

Zoomii

The site is built on Amazon's Elastic Compute Cloud and uses the Amazon S3 hosted storage service. Buyers are directed to the online retail giant via an affiliate link.

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Q&A: Dabs.com’s Jonathan Wall on e-commerce

Jonathan Wall is the marketing director at Dabs.com, the online technology retailer bought by BT in 2006.

Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.

He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.

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Q&A: Kieron Smith of BookRabbit.com

BookRabbit is a recently launched website which combines book retailing with some very useful social network features. Users can upload their bookshelves and compare these with other users.

We recently talked to MD Kieron Smith, who has previously managed e-commerce operations at both Waterstones and Game Group....

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Site review: Borders.com revamp

Bookseller Borders has launched a revamped version of its US site, with a new UK version to follow soon.

We've taken a look  to see how it measures up from a user experience perspective...

Borders.com

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Five tips for online fashion stores

Leon Bailey Green gives fashion retailers five tips to think about for increasing revenue and sales.

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