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This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".
As usual, it would be remiss of me not to plug Econsultancy's Internet Statistics Compendium, too.
Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.
The journey to the Buy Box on the Amazon marketplace can feel like an excursion for hidden treasure in the Amazon jungle.
It's like you're wandering around, holding a map with no clear trail and a compass that doesn't really work.
Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.
So what should brands looking to embrace livestreaming do to increase their chances of success?
Here are seven tips.
Amazon has become synonymous with great deals.
Retailers using the marketplace have spoken out about drastic undercutting from Amazon as a retailer, especially because they reprice with such high frequency (changing the price of the bible 100 times in five years).
But what's Amazon’s actual strategy when it comes to pricing?
The idea of sitting in front of a television to discover and purchase products might seem like a bizarre concept to many young consumers.
But the world's 800-pound online retail gorilla could bring the home shopping channel into the 21st century with the launch of Style Code Live, a live 30-minute show that it is now streaming daily Monday through Friday.
The deal that will see Amazon supplied wholesale fresh produce by Morrisons has fascinated the media.
Could Amazon Pantry's entry to fresh online groceries in the UK shake up the already volatile supermarket landscape?
Here are five questions raised by the deal.
This week, Amazon increased the free shipping minimum order amount for non-Prime customers in the US from $35 to $49.
It's the first increase since 2013, when the online retail giant upped the threshold from $25.
Just after Amazon Pantry’s launch at the end of 2015, research was conducted to see how Pantry stacked up on price against the major UK supermarkets (Tesco, Sainsbury’s, Asda, Morrisons, Waitrose and Ocado) on its selection of approximately 4,000 grocery products.
We discovered that those competing grocers were priced between 16% and 29% higher on identical products.
And while Amazon does not typically disclose exact numbers for services like Pantry, Amazon UK boss Christopher North confirmed that it would be adding thousands more products to Pantry this year given its initial success.
We live in a time when it’s easier than ever to set up a fully working shop, albeit a virtual ecommerce one.
One of the things that makes it so easy is the fact that, unlike in the past, you don’t actually need to own or store any stock in order to start selling to customers.
How is that possible? One of the most popular ways is through dropshipping.
When it comes to managing their online reputations, businesses face numerous challenges.
Thanks to the popularity of online reviews and social platforms that can give average consumers a large voice, negative online buzz can cause real damage to a company and its brand.
And in the case of small businesses, negative online buzz can literally kill.
2015 has seen retailers continue to evolve their Black Friday strategies, with many spreading sales across the period.
UK retailers, in particular, have learnt from last year's bumper day (a breakthrough for the holiday in the UK) and either dropped out from the race or tried to spread demand.
Let's have a look at the strategies being adopted by a number of major retailers.