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2015 has seen retailers continue to evolve their Black Friday strategies, with many spreading sales across the period.
UK retailers, in particular, have learnt from last year's bumper day (a breakthrough for the holiday in the UK) and either dropped out from the race or tried to spread demand.
Let's have a look at the strategies being adopted by a number of major retailers.
Amazon has just opened its first physical bookshop, aptly named Amazon Books.
Based at the Seattle University Village the shop will stock the most popular books from Amazon.com and prices will match those on the website.
A couple of weeks ago, Amazon sued over 1,000 people for posting fake reviews on its site. The defendants in question had offered their services on fiverr.com.
But is Amazon addressing the symptoms, not the cause?
We've been looking at some analysis of search performance in the lead up to Black Friday.
Electrical retailer Currys has had its strategy licked for some time, whereas Amazon has the odd improvement it could make to its usually omnipresent site.
Both sites show a consistent (and year-round) landing page is important for brands capitalising on annual events.
If you're new to the ecommerce industry, I'll let you in on a “little” secret. There's an 800 pound gorilla in the room that is nearly impossible to take down.
Its name is Amazon, and it's the largest online retailer in the western hemisphere.
It's not surprising that what people are saying about your business online can dramatically affect its prospects.
But despite the importance of customer reviews, many businesses still struggle to get their customers to say nice things about them and their products or services.
Many retailers resort to sales and discounts to boost sales.
However, smarter retailers have demonstrated there's more to it than that.
The Amazon marketplace has become necessary for ecommerce success.
Fishing in open water can yield positive results, but they can often be few and far between. Ample swimming space and other fishermen can make it hard to attract fish to your line, leaving you with little success.
The next hit product is always right around the corner, and if the world's largest online retailer has its way, you might just be introduced to it through Amazon.com.
With support from Silicon Valley powerhouses like venture capital firm Andreessen Horowitz and accelerator Y Combinator, Amazon this week unveiled Amazon Launchpad, "a new program that makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe."
I’m jumping the gun slightly this month, but as it’s almost the end of July I’m going to go ahead and roundup the best digital marketing stats we’ve seen in the past 30 days or so.
This time it includes the tablet market in Vietnam, Amazon’s investment in India, CX in Australia, Walmart’s ecommerce plans in China, and a whole lot more.
Amazon is the 800 pound gorilla of online retail, but that doesn't mean the company believes other channels have no value to its business.
There are many reasons why someone might buy something on your ecommerce site, aside from the promise of free cake and endless Gifs of kittens yawning.
Here are the three most glaringly obvious: