Posts tagged with American Eagle

Eight brands experimenting with Snapchat for social marketing

It’s still not uncommon for people to argue that marketing on Facebook and Twitter doesn’t work.

“There’s no direct ROI,” they argue. “You can’t measure the business value.”


American Eagle: Bringing offline to online and vice versa

American Eagle (AE) was founded in 1977 and now has over 1,000 stores in the US, Canada, Asia and the Middle East. As more and more customers are moving online, AE has been adopted a strategy of bringing offline to online and vice versa. 

When you have a store front, it's much easier to get your offline message out to the customers who love your product. They are already coming in to buy so you have a chance to integrate that experience with an online one or just make them aware you have one!