Posts tagged with American Idol

How to approach social media for marketing versus support

Last month at Lithium's Network Conference, Lyle Fong, Lithium's co-founder, reiterated how we have to start to look differently at how businesses use social media for marketing and support.

In order to be successful, the four "gears" of acquisition, engagement, enlistment, and monetization have to all spin equally. But in order to get there, you have to get them moving in a specific order depending on your purpose.

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Visa teams with Flickr for global community

visa goIt's shaping up to be a big week for social media. Now Visa is making some social media news, this time on a more conventional platform than other recent entries, like Skittles.  The credit card is launching its first global advertising campaign, complete with a microsite, rich media banner ads with live video feeds from international locations, and a multicultural twist on Flickr.


The "More People Go With Visa" campaign's microsite will feature a "Gosaic," which is Visa-speak for a collection of images submitted by people through Flickr along with recommendations from them about experiences that can be enabled through a Visa card. The "Gosaic" will feature more than 200 merchant offers delivered to users depending on their interests, location, and time of day. The whole thing launches with ads on Fox's "American Idol" tomorrow night, March 4.

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American Idol teams with Habbo

Brand launches in virtual worlds were all the rage a couple of years ago - until they weren't


It's been a while since an announcement came down the pike that a major brand was teeming with a vitual world for a major launch, but that's exactly what Fremantle's "American Idol" plans to do with kids and teens oriented Habbo. Ninety percent of the site's users fall squarely into Idol's top audience demographic: teens age 13-18.
American Idol has been something of a mobile sensation with this age group as well. Episodes generates up to 78 million text message votes for singing contestants in the talent showdown.

The Idol space will be free to Habbo members and open year round. It will be filled with branded merchandise for sale, as well as expose users to sponsors and advertisers whilst they are watching mini talent shows and other events on the stage.

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