Posts tagged with American Medical Association

Ban on consumer ads could make pharma's digital shortcomings more costly

The American Medical Association (AMA), a powerful lobby that represents more than 200,000 doctors and medical students in the United States, is calling for a ban on direct-to-consumer ads that pitch prescription drugs and medical devices. 

Noting that the US is one of only two countries in the world that allow such ads, the AMA says that "direct-to-consumer advertising...inflates demand for new and more expensive drugs, even when these drugs may not be appropriate."

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