Posts tagged with Am Ex

Eight companies with great content marketing strategies

Here I've rounded up some brands that are successful with content marketing.

I hope you won't have seen all of my examples. Some of them have heritage in content, and some don't.

For more case studies, subscribers can check out the Econsultancy archive.


American Express syncs with Twitter. Gimmick or new social commerce platform?

Strides in social commerce have been made with Facebook and Pinterest but, until today, brands and ecommerce specialists haven't been able to crack the code when it came to Twitter.

American Express and Twitter have announced they are joining forces by allowing members to sync their Amex cards with their Twitter accounts and then tweet special hashtags to make purchases.

This is not the first foray into connecting American Express member cards with social networks. They have focused on the interconnection with commerce and social since it launched its Link Like Love program with Facebook in 2011 and they have been promoting Twitter deals since last year.

But is this Twitter partnership just another gimmick or something more?


Twitter launches ad products for SMEs with Amex

Twitter has launched an advertising programme for small businesses in the US who use American Express.

Amex has begun to notify a limited number of eligible card holders that they can start using the self-serve ads and will steadily increase the number of participating SMEs over the coming weeks.

As we reported last month, Twitter started trialling its self-serve ad platform with around 100 SMEs last year and will eventually include 10,000 new advertisers in this latest rollout.

Amex is encouraging card holders to sign up by offering each buyer $100 in free advertising.


H&M and Best Buy sign up to American Express Twitter discounts

American Express is offering its customers the chance to earn money off a selection of goods by tweeting special offer hashtags from retailers.

Amex cardholders in the US can connect their account to their Twitter profile, and a coupon will be 'loaded' onto the card if they compose a tweet including one of the hashtags.

When the customer redeems an offer, the discount will be applied within their next card statement.

Retailers including Best Buy, McDonald’s, Whole Foods Market and H&M have already signed up to the programme, which is built around American Express' Smart Offer APIs.