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Posts tagged with Amnesty International

Amnesty uses Shazam to boost e-petition response

Amnesty International achieved a 500% increase in response to an e-petition by using Shazam to drive awareness of the campaign.

The annual Marathon of Signatures aims to put pressure on governments that are responsible for human rights abuse.

By using Shazam, an app that identifies songs, and encouraging sharing through social media Amnesty achieved more than 250,000 signatures in less than a week, up more than 500% on 2010.

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