When it comes to dating, the difference between sucess and failure often comes down to delivery. And as PepsiCo. learned this week, even a good bit of self-deprecation can't fix a poorly executed pick up line.
Pepsi's AMP energy drink released a new app — "Amp Up Before You Score" — which got into trouble with more than a few people for the way it approached the fairer sex.
Pepsi quickly took to social media to apologize, but by broadcasting the apology across platforms and brands (and including a self-depricating hashtag), Pepsi helped turn the tkt into a tempest.