Posts tagged with Amp

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Google's mobile-first indexing is finally rolling out: Here's what you need to know

It's here. After more than a year of waiting, the search giant this week announced that it is rolling out mobile-first indexing.

Here's what you need to know about the new functionality.

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Google brings the popular Stories format to AMP: is it worth using?

Snapchat pioneered them, Instagram copied them, and now the commodification of Stories continues.

On Tuesday, Google announced a story format for AMP, its Accelerated Mobile Pages project that aims to make the web more mobile-friendly, which is currently available as a developer preview.

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What are progressive web apps (PWAs)?

You may have heard of Accelerated Mobile Pages but what about Progressive Web Apps (PWAs)?

If you need a primer, this should help.

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Google's Accelerated Mobile Pages: 12 pros and cons

The Accelerated Mobile Pages (AMP) project seems to be progressing nicely.

Google has recently revealed integrations with Tag Manager, A/B testing in Analytics, long-awaited form elements are now possible (e.g. email fields), and there's a continuing roadmap of features.

For the uninitiated, here is a digested list of AMP's pros and cons.

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Google to create separate mobile index: What you need to know

If you needed any more evidence that mobile has taken over the world, you got it last week when news broke that Google is going to be creating a dedicated mobile index.

Here's what you need to know about it.

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Eight ways brands can take content marketing to the next level

Content marketing as a buzzword seems to have peaked. It's not that content is less popular, but rather that we all now know content is here to stay.

In a way, we've moved from 'doing content marketing' to 'marketing in a content-driven world'.

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Google's Accelerated Mobile Pages Project: What publishers need to know

With Mobilegeddon, Google threatened publishers who refused to pay attention to mobile experience.

Now, the search giant is trying to help publishers by unveiling the Accelerated Mobile Pages (AMP) Project, which, if successful, could drastically change the way publishers build mobile webpages.

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Pepsi goes down with AMP on failed iPhone app

When it comes to dating, the difference between sucess and failure often comes down to delivery. And as PepsiCo. learned this week, even a good bit of self-deprecation can't fix a poorly executed pick up line.

Pepsi's AMP energy drink released a new app — "Amp Up Before You Score" — which got into trouble with more than a few people for the way it approached the fairer sex. 

Pepsi quickly took to social media to apologize, but by broadcasting the apology across platforms and brands (and including a self-depricating hashtag), Pepsi helped turn the tkt into a tempest.

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