Posts tagged with Analysis

Gmail image changes: everything email marketers need to know

Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours.

This week is one of those, where we find that Gmail has made changes to the way it handles images. At first, I can appreciate that this may sound insignificant, but it affects all of us.

In this blog post, I will try to demystify these changes for you. 

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Real time customer data - ready to eat?

Real time customer data: ready to eat?

In our first post 'real time customer intelligence, right here, right now?' we raised the idea that some savvy marketers have been getting the right message to the right person at the right time for years – we call them ‘Shopkeepers’. 

But the ‘recent’ explosion of marketing channels has brought about some fairly complex challenges that even our friendly shopkeeper would struggle with.

So how in today’s connected world can we serve and delight thousands of smart customers on different channels and different devices all at the same time?

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Are brands overestimating the value of social data?

Brands love social media, and as evidenced by the number of high-dollar acquisitions of social media monitoring and analytics firms last year, they love the data that social media generates.

And, on the surface, there's a good reason for that: popular social networks like Facebook and Twitter give brands a front-row seat to the collective conversation consumers are having about their products and services. From that conversation, brands may, in theory, be able to gain valuable insights that help them connect with consumers and serve them better.

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Companies seek to understand their customers better in 2013: report

A business can't survive and thrive without customers, but when it comes to understanding customers, many companies feel like there's a huge gap between what they know and what they need and want to know.

In fact, companies "are desperate to understand more about their customer" according to Yesmail Interactive president Michael Fisher.

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Online Measurement and Strategy Report

Where are web analysts focusing their efforts?

In our newly released Online Measurement and Strategy Report, published in association with Lynchpin, one of the key trends to emerge was how the shortage of experienced analysts is impacting on the ability of businesses to gain the most value from their data.

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Netflix: the algorithm company

If you were asked to think of one company that is defined by its use of algorithms, you might name Google.

And for good reason: the search giant's algorithms are not only at the heart of its success, but for many, they're the source of constant hope and fear as changes to them can literally make or break businesses.

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How much of an advantage is big data?

'Big data' has become a big buzzword in the tech community over the past year, and for good reason: technology has made it possible for companies to collect massive amounts of information and analyze it in ways that were never before possible.

To Reid Hoffman, the founder of LinkedIn, big data is so important that it can provide a significant competitive advantage. How significant a competitive advantage? Hoffman believes big data gives a big edge to a company that produces big skepticism: Groupon.

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Five rules for the data-driven business

What is the most valuable asset a business has? There are a number of potential answers, but for most businesses today, one of them is 'data'.

Thank technology for that. Most businesses, no matter what industry they're in passively collect data that can be analyzed to provide deep insight. From point of sale systems to computerized record keeping software to web analytics solutions, businesses have a wide range of tools that collect data on a 24/7 basis.

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