Posts tagged with Analysts

Six principles of psychology which affect analytics and decision making

The success of analytics within a business is not just about numbers, technology and processes, it's about how we integrate between analysts and marketers. 

This was the thrust of a fascinating presentation by Suniel Curtis, Head of Web Analytics and Insight at Hays, formerly of

Speaking at our Crunch event at the Truman Brewery, he set out six principles of psychology which affect analytics and decision making...


Does Apple's textbook success prove that tech bloggers are too gullible?

It's official: Apple's attempt to revolutionise the textbook industry has 'succeeded'.

Just three days in, more than 350,000 textbooks have been downloaded via iBookstore - and iBooks Author has been downloaded 90,000 times.

In fact, over the course of a single weekend Apple has established "a very strong following with authors, publishers, faculty and students and may capture 95% of digital textbook market."

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What Apple's iPad 2 sales mean for tablets


Turning lead into gold may be little more than a dream, but Apple seems to have mastered the alchemy of turning an iPad containing components reportedly worth a little more than $300 into gold.

With the release of the iPad 2, consumers lined up outside of Apple Stores waiting to get their hands on the company's newest tablet.

Not surprisingly given the lines, analysts see strong sales. Some are estimating that the company sold more than 1m iPad 2s in its debut weekend.


Narratives over numbers? How about neither

When an entrepreneur gets an idea for a new business, one of the earliest questions that he or she asks is: how big could this be?

It's an important question. After all, how 'good' an idea is likely depends on how big the potential market for it is. That's especially true for entrepreneurs who intend to seek outside funding.

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Forrester to analysts: you can blog, but...

Late last week, it was reported that Forrester Research had implemented a policy under which analysts with personal blogs related to the technology markets they cover at Forrester would be required to ditch them and instead publish their blogs on

The move raised eyebrows since some of Forrester's analysts and former analysts are well-known bloggers in the markets they cover.