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Posts tagged with Analytics

SEO KPI measurement

Top five KPIs for SEO campaigns

Throughout an SEO project there are many different ways to measure performance, but which is the most important?

Is it your keyword rankings? Is it your traffic? What about conversions? Or does revenue come in to it? Maybe it's all about the links?

This post shortlists the top five key performance indicators (KPIs) that you might already be looking at or should really consider using, with explanations of their pros and cons.

After reading this post you should have a good insight in to what you need to look at in order to achieve your goals for a website.

14 comments

Quietly, IBM becomes the enterprise Facebook

IBM may be one of the largest, most successful technology companies in the world, and it has a piece of a lot of pies. But chances are it isn't one of the top companies that comes to mind when you utter the words "social media" or "social network."

For a growing number of corporations, however, IBM has become the social networking vendor.

4 comments

LinkedIn launches analytics dashboard for groups

LinkedIn has launched a new statistics dashboard that will provide insights and analytics into every group within the social network.

Anita Lillie, data visualisation designer at LinkedIn, announced the news on the company’s blog. She outlined that the tool, called Group Statistics, aims to help people work out how active a group is, what kind of professionals contribute to it and how valuable it could be.

5 comments
call tracking in Google Analytics

How to track phone call leads in Google Analytics

Following on from my post about how to track on page website leads in Google Analytics, this post is here to show you how to tie in any leads via the phone with the callers' activity on your website.

With many businesses that do not have an online shop, the phone is often the biggest source of business but also one of the hardest to track.

Imagine seeing which users called you and finding out which keywords and traffic sources they used to get to your site.

By the end of this post you will know how to get this invaluable data too.

17 comments
Screenr set up to capture video within Google Analytics

Five videos of five actions clients can take with Google Analytics

There is a lot to communicate in modern marketing and our methods haven't kept up with the times. I often find myself giving trying to solve problems by phone and email; methods which turn out to be unnecessarily time consuming and open to miscommunication 

I want to show a different way to communicate analytics actions to a client. I use a tool called Screenr. It is a simple desktop video capture service, like a Flip camera for your desktop.

Using Screenr I find I can very quickly communicate and educate around specific topics. It is perfect for clearly showing clients how to take control of analytics.

I have put together five videos of five actions clients often need to do with their own analytics, to show you how powerful a quick video communication tool can be and provide inspiration for making your own.

5 comments
Measure latency in GA

Monitoring purchase latency in Google Analytics

Understanding purchase latency, the number of days between purchase events, is essential to any customer retention strategy.

If you know how typical customers behave you can identify those who are likely to defect when they don't purchase again within the average latency period, using so-called trip wire events.

If you can re-engage customers before they defect, you'll retain them longer and your revenues will rise.

3 comments

How to use Google Analytics to find the best time to send emails

In my experience, the day of the week and hour of the day at which marketing emails are sent is often based on little more than the gut feeling of the email marketer and the performance of previous emails, rather than real data. 

As someone who could put the anal in analytics, I think that's a rather inexact science. Surely there's a more accurate way to figure out whether the assumption is really true?

25 comments

What is behind the Christmas 2010 online growth figures?

Many retailers have published their Christmas results recently and on first glance it shows that many retailers did extremely well over the period online, compared to Christmas 2009.

It's only when you look at these figures relative to overall trading figures for each business that the true picture comes to light and all is, perhaps, not as it seems.

7 comments

Will encrypted search dent analytics?

Imagine not being able to track traffic that was referred to your website. Think the day will never come? Think again.

Last week, Google unveiled a beta of a new SSL-encrypted version of its search engine called Google with SSL. The pitch to consumers: "a more secure and private search experience."

1 comment

How to use Google Analytics to track telephone leads: Part three

This is part three of a four-part series on how to use Google Analytics to track Telephone Leads.

Part one described the overall call tracking system. Part two explained how the data can appear in Google Analytics. Part three (this one) will start on the technical side and explain how to get the phone numbers on your site to switch according to the route to site the visitor has taken.  

The final part, yet to be written, will explain how to get the data from the telephone call into Google Analytics (this is the CallTrackID bit).

9 comments

Social Media: who can show us the real value?

Imagine logging into your email every Monday morning to find a report clearly outlining the value derived from all the time, effort and resource you’ve expended on the social web. That would be nice wouldn’t it? Seeing what impact of all that faffing about in Facebook; Twitter twaddling and blog blabbing has done for your brand would be invaluable. 

But what would you want to see (at a high level) in such a, currently fictitious, report? And who is best placed to provide it to you?

Such a report would certainly save a lot of time. The process of collecting and correlating data from several sources; then trying to make sense of it all so that it can be used to plan an effective brand engagement strategy is time consuming to say the least. For what it is worth, this is what I’d like to see.

12 comments

Analytics fraud for fun and profit

It is ridiculously easy to use Google's personalisation features to 'trick' analytics and bid management packages. If you believe shady folk make money in outsourcing click fraud activity to low wage economies then it's easy to believe the same workforce can be used to make money with this technique.

4 comments