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Posts tagged with Analytics

Online Measurement and Strategy Report

Where are web analysts focusing their efforts?

In our newly released Online Measurement and Strategy Report, published in association with Lynchpin, one of the key trends to emerge was how the shortage of experienced analysts is impacting on the ability of businesses to gain the most value from their data.


Are customer relationships at the heart of your website optimisation strategy?

Improving the customer experience on an e-commerce site has historically been about optimising around transactions, making your website easy to use and focusing on conversion rates at various points in the funnel.

To be really successful though, it’s critical to think beyond this idea of transactional optimisation.

A fully optimised online customer experience means much more than just making it easy for your customers to buy things, it’s about building long-term relationships through personalisation, timely relevance and treating visitors as individuals.

Saying the right thing to the right person at the right time. You need to consider how to optimise that relationship.


Proving social media success is all about analytics

The elusive social ROI. Executives demand it, marketers search for it.

But it’s actually not so elusive, especially for those marketers who’ve embraced the latest social technologies. In fact, there is a treasure trove of data available.

Perhaps, however, marketers should not be thinking old-school marketing metrics for today’s social web. For social, it’s more about the ROE (return on engagement) than the ROI.


Facebook launches real time analytics

More than ever, businesses are understanding that data is important. But the main importance lies in not how much you collect but how you use it.

At the Facebook Marketing Talks Live event, Facebook's David Software Engineer, Louis Eisenberg, explained how Page Insights can help build connections and engage a wider audience with your content. The most exciting announcement of this break away session had to be the roll out of real time analytics for Facebook pages.


How context is driving the future of web content management: new report

Content Management Systems Buyer's Guide 2012Despite volatile economic conditions and frugal marketing budgets, web content management (WCM) has experienced significant growth in the last few months. Vendors profiled in the recent Content Management Systems Buyer’s Guide are optimistic about the global WCM market which is estimated to be worth more than $1 billion.

SEO KPI measurement

Top five KPIs for SEO campaigns

Throughout an SEO project there are many different ways to measure performance, but which is the most important?

Is it your keyword rankings? Is it your traffic? What about conversions? Or does revenue come in to it? Maybe it's all about the links?

This post shortlists the top five key performance indicators (KPIs) that you might already be looking at or should really consider using, with explanations of their pros and cons.

After reading this post you should have a good insight in to what you need to look at in order to achieve your goals for a website.


Quietly, IBM becomes the enterprise Facebook

IBM may be one of the largest, most successful technology companies in the world, and it has a piece of a lot of pies. But chances are it isn't one of the top companies that comes to mind when you utter the words "social media" or "social network."

For a growing number of corporations, however, IBM has become the social networking vendor.


LinkedIn launches analytics dashboard for groups

LinkedIn has launched a new statistics dashboard that will provide insights and analytics into every group within the social network.

Anita Lillie, data visualisation designer at LinkedIn, announced the news on the company’s blog. She outlined that the tool, called Group Statistics, aims to help people work out how active a group is, what kind of professionals contribute to it and how valuable it could be.

call tracking in Google Analytics

How to track phone call leads in Google Analytics

Following on from my post about how to track on page website leads in Google Analytics, this post is here to show you how to tie in any leads via the phone with the callers' activity on your website.

With many businesses that do not have an online shop, the phone is often the biggest source of business but also one of the hardest to track.

Imagine seeing which users called you and finding out which keywords and traffic sources they used to get to your site.

By the end of this post you will know how to get this invaluable data too.

Screenr set up to capture video within Google Analytics

Five videos of five actions clients can take with Google Analytics

There is a lot to communicate in modern marketing and our methods haven't kept up with the times. I often find myself giving trying to solve problems by phone and email; methods which turn out to be unnecessarily time consuming and open to miscommunication 

I want to show a different way to communicate analytics actions to a client. I use a tool called Screenr. It is a simple desktop video capture service, like a Flip camera for your desktop.

Using Screenr I find I can very quickly communicate and educate around specific topics. It is perfect for clearly showing clients how to take control of analytics.

I have put together five videos of five actions clients often need to do with their own analytics, to show you how powerful a quick video communication tool can be and provide inspiration for making your own.

Measure latency in GA

Monitoring purchase latency in Google Analytics

Understanding purchase latency, the number of days between purchase events, is essential to any customer retention strategy.

If you know how typical customers behave you can identify those who are likely to defect when they don't purchase again within the average latency period, using so-called trip wire events.

If you can re-engage customers before they defect, you'll retain them longer and your revenues will rise.


How to use Google Analytics to find the best time to send emails

In my experience, the day of the week and hour of the day at which marketing emails are sent is often based on little more than the gut feeling of the email marketer and the performance of previous emails, rather than real data. 

As someone who could put the anal in analytics, I think that's a rather inexact science. Surely there's a more accurate way to figure out whether the assumption is really true?