Posts tagged with Analytics

Three key takeaways from our new Measurement and Analytics Report 2015

Data is helping companies to become more customer-centric but many still lack a strategy.

This is according to our new Measurement and Analytics Report 2015 produced in partnership with Lynchpin.

The vast majority (86%) of our surveyed companies indicate that their “understanding of customers is increasing over time”, while more than half (55%) “use data effectively to build their understanding of customers”.

0 comments

15 most insightful examples of Econsultancy research in 2015 (so far)

Our blog merely scratches the surface of what Econsultancy has to offer.

If you scroll up and click on the ‘research’ tab you can access a whole world of comprehensive marketing and ecommerce research, providing all the information you will ever to need to help you achieve digital excellence.

0 comments

15 indispensable content marketing tips

Some people may hate the term, but there's no doubt that content marketing has caught on big time. 

As many people point out, there isn't anything especially new in the concept of using content to attract customers, but what's new is that content marketing roles are being created, and teams are being restructured.

Content is becoming more tactical as a result. 

Here's a selection of 15 of the best content marketing tips...

6 comments

How to use historic data to predict marketing campaign outcomes

One of the best ways to determine what will happen in the future is to look at the past.

In today’s big data-driven world, we have the ability to access and use information on how customers are interacting with our websites and social media networks. 

But if we’re capturing this information without knowing how to use it, it’s of no use.

1 comment

Three baseball strategies that will help you win in business

“Baseball is like church. Many attend but few understand” as baseball great Leo Durocher famously said.  

While spring training gets underway, let’s explore how three little-understood strategies of baseball have major league applications in winning at business.

0 comments

A beginner’s dictionary of Google Analytics

Google Analytics is a fantastic tool for measuring traffic and the behaviour of that traffic on your site.

You can then derive meaning out of your data, report back accurate ROI to your bosses and help you justify further improvements or strategies.

Best of all it’s completely free. However when you open up Google Analytics for the first time, it’s very easy to be intimidated by its vast array of menus, navigation, graphs, visualisations and language.

1 comment

14 astonishing stats from around the digital world

Putting the ‘stat’ in Jason Statham, here’s your ass-kicking round-up of all the very best internet marketing stats from around the online world this week, written by somebody who clearly doesn’t know how to pronounce Jason Statham properly.

Enjoy…

0 comments

17 visualisation tools to make your data beautiful

You don’t need to be a seasoned data scientist or have a degree in graphic design in order to create incredible data visualisations.

It has become a lot simpler to mine your data and interpret your insights in an engaging, attractive, and most importantly easy to understand way.

This is a list of various different free and premium tools and platforms available which will allow you to communicate data in a variety of different formats, from interactive charts, to infographics, to maps, to word clouds.

8 comments

12 spellbinding stats from around the digital world

“Stats in the cradle and the silver spoon, little boy blue and the man in the moon…”

Just like the errant father in the bittersweet Harry Chapin classic, I too was separated from last week’s stats round-up thanks to my outside responsibilities (lying around, eating sandwiches, watching Perry Mason).

But don’t worry I’m back now, ready to toss a football around, catch a drive-in movie and provide you with the finest in digital marketing stats the online world has to offer.

4 comments

How speed can give you a competitive advantage in analytics

Though the use of big data remains a huge challenge for many businesses, those with more advanced capabilities are beginning to shift the emphasis from volume of data to speed of analytics.

As analytical processes gain more velocity companies are able to gain a competitive advantage by using data in a way that significantly impacts business performance and market position.

1 comment

Nine ways analytics will help you not suck at Twitter

Since the end of December 2014, Twitter has been rolling out an analytics tool for its mobile app.

This is fantastic news for those of us who are out and about, live-tweeting hilariously named brands in the international supermarket or a joyless bus-ride and wondering if anybody actually cares.  

10 comments

Why your sales team should be making more use of analytics

Just as digital technologies have improved the array of customer data available to marketers, sale teams have also benefited from advances in analytics technology.

It’s now possible to get a detailed view of potential customers, their previous interactions with your company and what they’re interested in, before the sales team even make contact.

0 comments