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Posts tagged with Andrew Girdwood

How do mobile and desktop SEO differ, and how can you improve rankings?

The proportion of search traffic from mobile devices grew ever larger during 2012, peaking at 46% on Christmas Day for some retailers.

And Google probably isn’t alone in predicting that mobile search queries will soon surpass those made on desktop.

But despite the increases in traffic and paid search spend, we’ve seen evidence that show brands aren’t fully aware of how to optimise pages for mobile search.

To give an broad overview of how mobile search differs from desktop and some of the issues that sites need to be aware of, I asked three SEO experts for their advice.

This is the first in a series of posts that will examine the intricacies of mobile search in more depth...


Taking your US search campaign to Europe

There are a number of common pit traps that American companies risk falling into as they start to push their search marketing campaigns out into Europe.