Posts tagged with Android App

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House of Fraser unveils new Android app with real-time stock checker

House of Fraser has just unveiled its new Android mobile app to go alongside its existing iPhone app. 

Built by Poq Studio, the app's main features include a barcode scanner, online store and stock checker.

For more on House of Fraser’s digital strategy read our posts on its site redesign and an interview Andy Harding, the company's executive director for multichannel.

And here’s a run through some of the app's most useful features...

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"Mobile sites vs apps – which one do I need for my business?" blog post image

Mobile sites vs apps: which one do I need for my business?

By 2014, mobile internet is set to overtake fixed internet access. This was the big headline from Microsoft Tag's Mobile Marketing infographic last year.  

No surprise perhaps, seeing that out of the world’s 4bn mobile phones in use, 1.08bn are smartphones, and apps have become a global phenomenon. Apple’s App Store alone has now reached 25bn downloads, tracking at 1bn downloads a month, a figure nine times greater than the number of burgers sold by McDonald’s!

Consumer’s expectations are changing and as more and more businesses go mobile, you need to ensure you’re not losing customers by not moving with them.

If 10% of your total audience are using a mobile device to reach your website, it might be time to start thinking about making an investment in mobile. 

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Rightmove's Android app reviewed

Rightmove has launched a property search app for Android, adding to an existing portfolio that includes iPad and iPhone apps, and a mobile-optimised site that sees 835,000 visits a month.

The app features a Google Street View function, full screen photos and floor plans, and allows users to contact estate agents directly.

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