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For steaming music subscription service Spotify, the web hasn't been all that important.
To play their favorite tunes, Spotify's users fire up Android and iOS apps, or download a Spotify desktop application.
But as the company looks to increase its exposure through social media and partnerships with companies like Yahoo, that's changing.
It’s been a busy week for Pinterest. First of all it announced that it was opening it doors to everyone following an extended Beta phase, and then it launched new iPad and Android apps.
Mobile has proved to be an extremely important growth area for social networks, with research from inMobi showing that social apps are the second most-popular activity on smartphones behind search.
Facebook has clocked up more than 500m mobile users while more than 60% of Twitter’s 140m active members access the service via mobile devices.
So does it offer a decent mobile experience? I tried out its new Android app using a Samsung Galaxy S2...
Apple and Google continue to fight for dominance in the enterprise app market and yet Microsoft are still being willed on by a committed developer community.
Recent data from Appcelerator has indicated that it may be a two horse race. But which two horses may yet be a surprise to some.
McDonald’s announced this week that its smartphone app has clocked up more than 1m downloads in less than a year.
More than one in ten users return to the app more each month, with peak times unsurprisingly coinciding with lunch and dinner.
The app, which was designed by Grapple, doesn’t allow you to place an order, but does provide a store locator function, full menu and nutritional information.
So how has it clocked up so many downloads? I checked out the Android version of the app to find out...
In January, Sky announced that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis.
Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.
When Amazon entered the tablet space, there were more than a few skeptics. But launching the Kindle Fire made sense: Amazon is one of the world's most efficient retailers, is flush with cash, has significant technical chops and brings a content ecosystem that few other companies can rival.
With all that, it's no surprise that Amazon has found some success with the Kindle Fire, which is now the most popular Android-based tablet in the world.
The popularity of Google's Android may ensure that Google will play a prominent role in the smartphone market for years to come, but its future in the tablet space is anything but guaranteed.
Apple's iPad is the tablet standard, and lower-end competitors like the Kindle Fire and NOOK Tablet use forked versions of Android that Google can't control or monetize. For a variety of reasons, Google hasn't thus far been able to rely on third party manufacturers to build a killer Android tablet.
And it's unlikely to get easier for the search giant any time soon.
Windows 8 may be the biggest, boldest bet Microsoft has made in recent memory, and perhaps ever.
And the stakes got a lot higher for Microsoft on Wednesday as it announced what some had been speculating would come to pass: a new version of Windows Phone.
Mobile is creating huge opportunities for publishers, but building mobile applications isn't the forte of most publishing organizations.
So a growing number of companies are turning to M&A to acquire the skills they need to make progress with mobile initiatives.
There's arguably never been a better time for technology companies and developers. The proliferation of billions of connected devices, coupled with the explosion of new platforms and services, has created countless business opportunities, many still yet to be exploited.
But thanks to increasingly complex litigation around intellectual property, namely patents, the technology industry has also arguably never had to deal with so many headaches.
Mobile represents one of Facebook's biggest challenges, but the company that just went public in what is sure to be remembered as one of the most infamous IPOs ever, that challenge is also a huge opportunity.
In an effort to exploit that opportunity, Facebook CEO Mark Zuckerberg was willing to pay $1bn for a revenue-less startup (Instagram) and the company's own engineers have been working on their own mobile apps (Facebook Camera).
But are mobile apps enough, or does Facebook need something more?