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Here in my 'expert' opinion are the best Vines created by brands in 2013.
Although seeing as Vine has only existed for approximately 11 months, here are the best branded examples from the entire existence of the service. That sounds far more impressive.
What makes a good branded Vine? Well, I'm glad you asked...
We all loved The Beano, or Bunty, or The Bash Street Kids, or Girl’s Own, or Jackie, or Diana. We all loved them.
Now the annual has evolved, with Zappar and Pedigree books working together. Sonic the Hedgehog, Angry Birds, and others (admittedly not Desperate Dan) will have 20% of their pages embedded with content that can be seen through the Zappar app.
The content will include extended character profiles, extra stories and activities such as colouring, mazes, puzzles and a ‘make your own poster’ feature.
In today's multi-channel, multi-platform world, it's increasingly difficult for television networks to lure viewers to their shows. To succeed and build an audience, on-network promotions just won't cut it.
So a growing number of networks are turning to a strategy that has done quite well for a very different type of media company, Rovio, the maker of the hit gaming franchise Angry Birds.
Developing iOS apps can be a rewarding and, for some, extremely lucrative exercise. But life isn't always easy for developers building iOS apps and distributing them through Apple's App Store, particularly when things go wrong.
Dozens of developers are being reminded of that today after an App Store issue began causing their apps to crash when users try to launch them.
While nobody can deny the massive popularity of Rovio's Angry Birds franchise, there are plenty of skeptics who question whether Rovio's cash cow will remain popular forever.
And for good reason: in today's fast-paced and highly-competitive gaming market, which now includes millions of social and casual 'gamers', producing hits is difficult but keeping them hits is often even more difficult.
It can't be surprising to anyone with a smart phone (or has been on any form of public transportation) that mobile gaming is on the rise. Developers are scrambling to get the next big hit like Draw Something as the mobile and social game giants, Rovio and Zynga, are continuing to dominate the market.
According to a new infographic by businessdegree.net, more than $12 billion was generated by mobile gaming in 2011 with 34% of the top grossing apps in the app store using the freemium model. Once someone is hooked, they'll continue to spend a few dollars to continue to enhance their play. On average freemium games make $12.92 a month per user.
It's going to be a big week for Rovio, which has become one of the world's most valuable gaming companies thanks to its ultra-popular Angry Birds franchise. On Thursday, the latest Angry Birds game, Angry Birds Space, will make its way to app stores around the internet.
But for players looking to maximize their Angry Birds Space experience, a trip to the local Walmart may be in order.
While Hollywood pushes to have Washington D.C. take over the internet in the name of fighting piracy, some of the most successful purveyors of digital content are heading in the opposite direction.
Take for instance Rovio, the maker of Angry Birds.
Social gaming exploded last year. More consumers are now playing these sorts of games online, and brands (ranging from SMEs and local businesses to blue-chips and multinationals) are beginning to invest in this space.
The sector is now worth close to £1bn, and is expected to show further growth in 2011.
This post, which coincides with the launch of our Social Gaming Smart Pack, contains a brief overview of social gaming, why it's important, and how it can be used for marketing.