Posts tagged with Anheuser Busch In Bev

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Brand as publisher: Is Anheuser-Busch InBev's investment in beer magazines savvy or risky?

Brands are increasingly getting into the storytelling business, and that means that content has arguably never been more important to them.

While this has fuelled the rise of spend in content marketing, some brands are taking their content investments a step further by investing in content-focused websites that serve their markets.

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Bud Light turns to dating app Tinder for Whatever, USA campaign

Last year, Anheuser-Busch InBev turned Crested Butte, Colorado into Whatever, USA for a weekend to promote its Bud Light brand of beer.

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