Posts tagged with Anonymous Data

SceneTap and the perils of 'anonymous' data gathering

A man walks into the bar...

That's the start of countless jokes, but it's not a joke for SceneTap. For the Chicago-based startup, a man walking into a bar is just another event that can be tracked and analyzed.

Thus far, SceneTap has tracked 8.5m such events at more than 400 bars and nightclubs using cameras that allow it to determine how crowded a bar is, the approximate ages of patrons and male-to-female ratios.

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