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Local technology and expertise is the key to biddable media success in the APAC region.
I recently spoke to Hannes Ben, Chief International Officer at independent agency Forward3D, about the skills needed in APAC and the idiosyncracies of branded paid search.
With internet users in Asia Pacific (APAC) now making up 50% of the world's total online population, the region presents an exciting opportunity for digital marketers.
APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.
It’s important to understand some crucial facts in order to realise the huge business potential.
The ecommerce market in Asia is growing faster than that of any other region in the world.
In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year.
Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online.
Here are all the best digital marketing APAC stats from last month.
I'm a bit late with these, but the quality of the stats more than makes up for it - plenty of lovely charts and infographics, too.
Here's your monthly roundup of digital marketing stats from the APAC region.
iPhone sales are suffering in China, online travel spend is growing rapidly, as is Indian adspend, and great digital experiences are driving business outcomes.
It's time for our monthly roundup of Asia Pacific (APAC) digital marketing stats.
The month of May brings us stats on WeChat, Indian railway station WiFi, social commerce, pre-roll ad growth, budgeting for customer experience, and FMCG brands.
Get stuck in or see our Internet Statistics Compedium for even more.
For many global brands, trying to drive business through digital marketing in an unfamiliar country is a hefty challenge.
There are local languages, media platforms, and cultures to consider and so often it's best to use a local or global agency, or not bother at all.
But in our digital age, it is possible to at least test a new market and decide on its potential with hard statistics.
Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.
Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.
This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.
Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.
For more stats, subscribers can download our Internet Statistics Compendium.
If you're not fluent in WeChat, here are 10 things to get you started.
From advertising to ecommerce, the Communist Party to the internet of things.
India, Australia and China feature prominently in January 2016's APAC stats roundup.
Mobile payment, online retail growth, martech, ad spend and Netflix are all in the mix.
For more statistical fun, subscribers can download the Econsultancy Internet Statistics Compendium.
This month's top APAC digital stats include ad spend, search trends, B2B customer experiences and Australian brand mentions to name a few.
If you've a larger appetite for stats, see the Econsultancy Internet Statistics Compendium.