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For many global brands, trying to drive business through digital marketing in an unfamiliar country is a hefty challenge.
There are local languages, media platforms, and cultures to consider and so often it's best to use a local or global agency, or not bother at all.
But in our digital age, it is possible to at least test a new market and decide on its potential with hard statistics.
Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.
Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.
This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.
Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.
For more stats, subscribers can download our Internet Statistics Compendium.
If you're not fluent in WeChat, here are 10 things to get you started.
From advertising to ecommerce, the Communist Party to the internet of things.
India, Australia and China feature prominently in January 2016's APAC stats roundup.
Mobile payment, online retail growth, martech, ad spend and Netflix are all in the mix.
For more statistical fun, subscribers can download the Econsultancy Internet Statistics Compendium.
This month's top APAC digital stats include ad spend, search trends, B2B customer experiences and Australian brand mentions to name a few.
If you've a larger appetite for stats, see the Econsultancy Internet Statistics Compendium.
Recently, nearly 100 senior brand marketers met in Singapore for a full-day of roundtable discussions of the issues that we are all facing in digital.
As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual. But at the end of the event, the hosts of each table helpfully provided a summary of the day's discussions.
Here is an overview of the topics covered by the Online Advertising and Ecommerce & Onsite Conversion Rate Optimisation tables, along with notes of what brand marketers thought.
Email, social chat, mobile display, Indian smartphones, Thai ecommerce, Japanese travel booking, there's almost no end to the delights in November's APAC digital marketing stats roundup.
If it doesn't sate your hunger for numbers, why not see the Econsultancy Internet Statistics Compendium, too.
What began as an in-joke between Chinese university students about their lack of significant others has evolved into the world’s biggest online shopping day.
Alibaba’s 11:11 Global Shopping Festival is an annual event held on 11 November, otherwise known as Singles Day, originally launched by the retailer to raise awareness of ecommerce in China.
It's that time again; our monthly APAC digital marketing stats roundup is here.
This edition features video on demand, instant messaging, mobile ad spend, online video growth, programmatic advertising, sustainable brands and the Rugby World Cup.
For more stats, see the Econsultancy Internet Statistics Compendium.
September's APAC digital marketing stats roundup includes figures on digital investment and enterprise roadmaps, ad spend, social customer care, smartphone penetration and video sharing.
For more on these topics and beyond, see our Internet Statistics Compendium.
One of the common refrains about digital marketing is that everything is measurable.
However new research by Econsultancy and Datalicious shows that 60% of marketers in Asia-Pacific do not carry out any sort of attribution modelling.