tag:econsultancy.com,2008:/blog/tags/apac Posts tagged with "apac" from the Econsultancy blog 2017-03-30T09:00:00+01:00 tag:econsultancy.com,2008:BlogPost/68936 2017-03-30T09:00:00+01:00 2017-03-30T09:00:00+01:00 Tackling branded paid search in complex APAC markets Ben Davis <p><strong>Local technology and expertise is the key to biddable media success in the APAC region.</strong></p> <p>I recently spoke to Hannes Ben, Chief International Officer at independent agency Forward3D, about the skills needed in APAC and the idiosyncracies of branded paid search.</p><p><a href="https://econsultancy.com/blog/68936-tackling-branded-paid-search-in-complex-apac-markets/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68825 2017-02-22T01:00:00+00:00 2017-02-22T01:00:00+00:00 Digital in Asia Pacific: Four things you need to know In Marketing Trust <p><strong>With internet users in Asia Pacific (APAC) now making up 50% of the world's total online population, the region presents an exciting opportunity for digital marketers.</strong></p> <p>APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.</p> <p>It’s important to understand some crucial facts in order to realise the huge business potential.</p><p><a href="https://econsultancy.com/blog/68825-digital-in-asia-pacific-four-things-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68302 2016-09-20T15:20:00+01:00 2016-09-20T15:20:00+01:00 Three ways U.S. brands can sell more effectively in Asia Bart Mroz <p><strong>The ecommerce market in Asia is growing faster than that of any other region in the world.</strong></p> <p>In 2015, <a href="https://www.internetretailer.com/2016/02/02/e-commerce-asia-grows-32">ecommerce sales reached $835bn in Asia</a> – a total increase of 32% from the prior year.</p> <p>Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online. </p><p><a href="https://econsultancy.com/blog/68302-three-ways-u-s-brands-can-sell-more-effectively-in-asia/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68276 2016-09-09T01:00:00+01:00 2016-09-09T01:00:00+01:00 The best APAC digital marketing stats from August 2016 Ben Davis <p><strong>Here are all the best digital marketing APAC stats from last month.</strong></p> <p>I'm a bit late with these, but the quality of the stats more than makes up for it - plenty of lovely charts and infographics, too.</p><p><a href="https://econsultancy.com/blog/68276-the-best-apac-digital-marketing-stats-from-august-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68138 2016-08-04T01:58:00+01:00 2016-08-04T01:58:00+01:00 The best APAC digital marketing stats from July 2016 Ben Davis <p><strong>Here's your monthly roundup of digital marketing stats from the APAC region.</strong></p> <p>iPhone sales are suffering in China, online travel spend is growing rapidly, as is Indian adspend, and great digital experiences are driving business outcomes.</p><p><a href="https://econsultancy.com/blog/68138-the-best-apac-digital-marketing-stats-from-july-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67910 2016-06-09T02:06:00+01:00 2016-06-09T02:06:00+01:00 The best APAC digital marketing stats from May 2016 Ben Davis <p><strong>It's time for our monthly roundup of Asia Pacific (APAC) digital marketing stats.</strong></p> <p>The month of May brings us stats on WeChat, Indian railway station WiFi, social commerce, pre-roll ad growth, budgeting for customer experience, and FMCG brands.</p> <p>Get stuck in or see our <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compedium</a> for even more.</p><p><a href="https://econsultancy.com/blog/67910-the-best-apac-digital-marketing-stats-from-may-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67707 2016-04-11T00:01:00+01:00 2016-04-11T00:01:00+01:00 Digital marketing in Asia: Spotlight on Malaysia Jeff Rajeck <p><strong>For many global brands, trying to drive business through digital marketing in an unfamiliar country is a hefty challenge.</strong></p> <p>There are local languages, media platforms, and cultures to consider and so often it's best to use a local or global agency, or not bother at all.</p> <p>But in our digital age, it is possible to at least test a new market and decide on its potential with hard statistics.</p><p><a href="https://econsultancy.com/blog/67707-digital-marketing-in-asia-spotlight-on-malaysia/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67702 2016-04-06T01:00:00+01:00 2016-04-06T01:00:00+01:00 Digital in China: 10 things you might not know Ben Davis <p><strong>Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.</strong></p> <p>Subscribers can download the full <a href="https://econsultancy.com/reports/the-china-digital-report-q1-2016/">China Digital Report</a>, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.</p><p><a href="https://econsultancy.com/blog/67702-digital-in-china-10-things-you-might-not-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67692 2016-04-05T01:00:00+01:00 2016-04-05T01:00:00+01:00 The best APAC digital marketing stats from March 2016 Ben Davis <p><strong>This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.</strong></p> <p>Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.</p> <p>For more stats, subscribers can download our <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/67692-the-best-apac-digital-marketing-stats-from-march-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67490 2016-02-10T00:02:00+00:00 2016-02-10T00:02:00+00:00 10 things you didn't know about WeChat Ben Davis <p><strong>If you're not fluent in WeChat, here are 10 things to get you started.</strong></p> <p>From advertising to ecommerce, the Communist Party to the internet of things.</p><p><a href="https://econsultancy.com/blog/67490-10-things-you-didn-t-know-about-wechat/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67456 2016-02-02T01:01:00+00:00 2016-02-02T01:01:00+00:00 The best APAC digital marketing stats from January 2016 Ben Davis <p><strong>India, Australia and China feature prominently in January 2016's APAC stats roundup.</strong></p> <p>Mobile payment, online retail growth, martech, ad spend and Netflix are all in the mix.</p> <p>For more statistical fun, subscribers can download the <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Econsultancy Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/67456-the-best-apac-digital-marketing-stats-from-january-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67371 2016-01-05T03:07:00+00:00 2016-01-05T03:07:00+00:00 10+ of the best APAC digital marketing stats from December 2015 Ben Davis <p><strong>This month's top APAC digital stats include ad spend, search trends, B2B customer experiences and Australian brand mentions to name a few.</strong></p> <p>If you've a larger appetite for stats, see the Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/67371-10-of-the-best-apac-digital-marketing-stats-from-december-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67336 2015-12-18T01:00:00+00:00 2015-12-18T01:00:00+00:00 Online Advertising & Ecommerce in 2015: Digital Cream Singapore Jeff Rajeck <p><strong>Recently, nearly 100 senior brand marketers met in Singapore for a full-day of roundtable discussions of the issues that we are all facing in digital.</strong></p> <p>As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual. But at the end of the event, the hosts of each table helpfully provided a summary of the day's discussions.</p> <p>Here is an overview of the topics covered by the Online Advertising and Ecommerce &amp; Onsite Conversion Rate Optimisation tables, along with notes of what brand marketers thought.</p><p><a href="https://econsultancy.com/blog/67336-online-advertising-ecommerce-in-2015-digital-cream-singapore/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67270 2015-12-03T01:01:00+00:00 2015-12-03T01:01:00+00:00 11+ enlightening APAC digital marketing stats from November 2015 Ben Davis <p><strong>Email, social chat, mobile display, Indian smartphones, Thai ecommerce, Japanese travel booking, there's almost no end to the delights in November's APAC digital marketing stats roundup.</strong></p> <p>If it doesn't sate your hunger for numbers, why not see the Econsultancy <a href="http://bit.ly/15jXZoK">Internet Statistics Compendium</a>, too.</p><p><a href="https://econsultancy.com/blog/67270-11-enlightening-apac-digital-marketing-stats-from-november-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67212 2015-11-18T01:01:00+00:00 2015-11-18T01:01:00+00:00 10 eye-watering stats from Alibaba’s Singles Day in China Jack Simpson <p><strong>What began as an in-joke between Chinese university students about their lack of significant others has evolved into the world’s biggest online shopping day. </strong></p> <p>Alibaba’s 11:11 Global Shopping Festival is an annual event held on 11 November, otherwise known as Singles Day, originally launched by the retailer to raise awareness of <a href="https://econsultancy.com/reports/state-of-ecommerce-in-china">ecommerce in China</a>. </p><p><a href="https://econsultancy.com/blog/67212-10-eye-watering-stats-from-alibaba-s-singles-day-in-china/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67133 2015-11-03T00:31:00+00:00 2015-11-03T00:31:00+00:00 11 of the best APAC digital marketing stats from October 2015 Ben Davis <p><strong>It's that time again; our monthly APAC digital marketing stats roundup is here.</strong></p> <p>This edition features video on demand, instant messaging, mobile ad spend, online video growth, programmatic advertising, sustainable brands and the Rugby World Cup.</p> <p>For more stats, see the Econsultancy <a href="http://bit.ly/15jXZoK">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/67133-11-of-the-best-apac-digital-marketing-stats-from-october-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67003 2015-10-06T01:02:00+01:00 2015-10-06T01:02:00+01:00 Digital marketing in APAC: the September 2015 stats roundup Ben Davis <p><strong>September's APAC digital marketing stats roundup includes figures on digital investment and enterprise roadmaps, ad spend, social customer care, smartphone penetration and video sharing.</strong></p> <p>For more on these topics and beyond, see our <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p> <p><a href="https://econsultancy.com/blog/67003-digital-marketing-in-apac-the-september-2015-stats-roundup/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66896 2015-09-03T23:31:00+01:00 2015-09-03T23:31:00+01:00 Three key trends from our State of Marketing Attribution in Asia Pacific Report David Moth <p><strong>One of the common refrains about digital marketing is that everything is measurable.</strong></p> <p>However new research by Econsultancy and Datalicious shows that 60% of marketers in Asia-Pacific do not carry out any sort of attribution modelling.</p><p><a href="https://econsultancy.com/blog/66896-three-key-trends-from-our-state-of-marketing-attribution-in-asia-pacific-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66528 2015-06-03T02:00:00+01:00 2015-06-03T02:00:00+01:00 15 fascinating digital marketing and ecommerce stats from APAC in May 2015 David Moth <p><strong>Another month has passed so it’s time to round-up the most interesting and useful digital marketing stats from APAC.</strong></p> <p>This time around we've included WeChat, ecommerce in India, Alibaba getting sued, Aussies shunning wearables and a whole load of m-commerce stats. </p><p><a href="https://econsultancy.com/blog/66528-15-fascinating-digital-marketing-and-ecommerce-stats-from-apac-in-may-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66525 2015-06-02T02:00:00+01:00 2015-06-02T02:00:00+01:00 How Western brands should plan for content marketing in APAC David Moth <p><strong>Content marketing is currently one of the most important trends in digital, and it’s one that presents a huge challenge for Western brands hoping to expand into the Asia-Pacific region.</strong></p> <p>It’s tempting to view the region as one entity for marketing campaigns, but language and cultural barriers mean that really isn’t the case.</p> <p>To find out more about how to approach content marketing in APAC, I spoke to <a href="https://sg.linkedin.com/in/juliatancreative">Julia Tan</a> from Mynewsdesk in Singapore.</p> <p><a href="https://econsultancy.com/blog/66525-how-western-brands-should-plan-for-content-marketing-in-apac/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66278 2015-04-03T03:00:00+01:00 2015-04-03T03:00:00+01:00 10 fascinating digital marketing stats from APAC David Moth <p><strong>Regular readers of the Econsultancy blog will familiar with our <a href="https://econsultancy.com/blog/66279-12-stupefying-stats-from-around-the-digital-world/">weekly stats roundup</a> that keeps you up to date with the latest digital marketing and ecommerce trends.</strong></p> <p>Well the world’s too big to cover in just one post a week, so we’ve decided to add to the insight with a monthly roundup of stats from APAC.</p><p><a href="https://econsultancy.com/blog/66278-10-fascinating-digital-marketing-stats-from-apac/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65935 2015-01-19T11:23:17+00:00 2015-01-19T11:23:17+00:00 B2B content marketing: Expert advice from Digital Outlook 2015 Jeff Rajeck <p><strong>There's more to B2B content marketing than just publishing a white paper and watching the sales leads roll in.  </strong></p> <p>At Econsultancy's recent <a href="https://econsultancy.com/events/digital-outlook-2015">Digital Outlook 2015 event</a> in Singapore two industry experts - Anol Bhattacharya, CEO of GetIT Comms and Vaasu S. Gavarasana, Head of Digital Marketing at AXA - offered some great insight into how B2B companies can improve their content marketing.</p><p><a href="https://econsultancy.com/blog/65935-b2b-content-marketing-expert-advice-from-digital-outlook-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65580 2014-10-14T11:48:00+01:00 2014-10-14T11:48:00+01:00 What's happening in cross-border ecommerce? Ben Davis <p><strong>Ecommerce continues to grow, increasing by around 10%, 2013 to 2014.</strong></p> <p>Part of this growth is due to the continuing emergence of APAC, specifically China. This has created what PayPal calls 'new spice routes' with countries trading cross-border when it comes to ecommerce.</p> <p>I've done a bit of a literature review to bring myself up to speed on how international ecommerce is changing. I hope you find it informative.</p><p><a href="https://econsultancy.com/blog/65580-what-s-happening-in-cross-border-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64956 2014-06-16T04:00:00+01:00 2014-06-16T04:00:00+01:00 Navigating the complex but valuable South Korean search market Hannes Ben <p><strong>South Korea is the third largest ecommerce market in APAC. However, the potential value of the market is much greater than this ranking suggests, especially to Western brands and retailers looking to develop in the region. </strong></p> <p>Last year, online sales from foreign ecommerce sites operating in South Korea drove more than £550m (1 trillion Korean won) in sales.</p><p><a href="https://econsultancy.com/blog/64956-navigating-the-complex-but-valuable-south-korean-search-market/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64843 2014-05-15T13:11:00+01:00 2014-05-15T13:11:00+01:00 Southeast Asia could be the next big ecommerce opportunity: report David Moth <p><strong>China’s booming ecommerce sales tend to grab most of the attention when we talk about businesses opportunities in APAC, and it’s understandable that foreign companies are drawn to more mature markets.</strong></p> <p>However <a href="https://econsultancy.com/reports/state-of-ecommerce-in-sea">a new report</a> from Econsultancy and Hybris reveals that businesses shouldn’t overlook the emergence of South-East Asia’s rapidly evolving online space and the myriad opportunities that swift ecommerce adoption is starting to foster. </p> <p>ASEAN nations currently account for 9.6% of the APAC online population, a figure which is obviously dwarfed by China (54%) but at 62m people it’s not an insignificant market.</p> <p>There are also strong indicators that ecommerce usage is reaching a tipping point. For example, just under three-quarters (73%) of Singapore’s population is presently connected to the internet, one of the highest in the region. </p><p><a href="https://econsultancy.com/blog/64843-southeast-asia-could-be-the-next-big-ecommerce-opportunity-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64747 2014-04-25T11:49:00+01:00 2014-04-25T11:49:00+01:00 Eight inspirational examples of mobile innovation from Asia David Skerrett <p><strong>If you are looking solely at Western countries for new mobile innovations, you are looking in the wrong place. </strong></p> <p>Asia is where to look for new and interesting insights into our mobile future.</p> <p>China and India, in particular, with their large populations and geographies are seeing new mobile innovations take off. We can learn a lot from Asia, which is the largest mobile market in the world.</p> <p>Here are just a few examples...</p><p><a href="https://econsultancy.com/blog/64747-eight-inspirational-examples-of-mobile-innovation-from-asia/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64618 2014-04-01T12:10:04+01:00 2014-04-01T12:10:04+01:00 Western brands selling to a China that’s increasingly open Ben Davis <p><strong>The <a href="https://econsultancy.com/reports/china-digital-market-landscape-report">Chinese market</a> is massive and whilst American and European brands are actively pursuing it, Chinese companies are also actively courting this interest.</strong></p> <p>In this post, I’ll give some examples of brands that have moved into China, selling directly online. I’ll also detail moves from Chinese companies such as Alibaba, which is encouraging US retailers to sell into the country, as well as Chinese brands partnering with US brands with both parties benefitting.</p> <p>To start with some context, Ernst &amp; Young estimate that by 2030, China’s ‘middle’ will number 1bn and represent two thirds of the world’s middle.</p> <p>And despite this burgeoning demand in China, home-grown brands are lacking. As China’s twelfth five-year plan comes to end (one of its tenets is aimed at encouraging national brands, not just designers), there are an increasing number of international partner brands in China, and some Western businesses have been bought, too.</p> <p><a href="https://econsultancy.com/blog/64618-western-brands-selling-to-a-china-that-s-increasingly-open/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64471 2014-03-11T05:13:00+00:00 2014-03-11T05:13:00+00:00 Eight great examples of mobile marketing from Southeast Asia David Moth <p><strong>Mobile penetration varies hugely among APAC nations, however in developed countries such as Hong Kong and Singapore more than three-quarters of the population own a smartphone.</strong></p> <p>In response to this consumer trend APAC marketers have to place greater emphasis on mobile, which has resulted in some extremely creative campaigns.</p> <p>Having previously investigated <a href="https://econsultancy.com/blog/64306-30-interesting-stats-about-mobile-commerce-in-apac">stats on m-commerce from the region</a>, here are eight excellent examples of mobile marketing campaigns from APAC.</p><p><a href="https://econsultancy.com/blog/64471-eight-great-examples-of-mobile-marketing-from-southeast-asia/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64345 2014-02-19T04:00:00+00:00 2014-02-19T04:00:00+00:00 Five great ways to ace content marketing in Southeast Asia Eu Gene Ang <p><strong>Southeast Asia's (SEA) 155m internet users are the next goldmine for digital marketing. The region contains a young base of internet users whose time spent online is significantly above the global average, and where social networking dominates.</strong></p> <p>The online population grew at a healthy 9% last year, and is expected to continue at a similar rate in 2014. Added to this, it has one of the highest levels of mobile adoption in the world.</p> <p>So, are you ready to take advantage of these opportunities presented by the SEA digital market?</p><p><a href="https://econsultancy.com/blog/64345-five-great-ways-to-ace-content-marketing-in-southeast-asia/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64306 2014-02-12T04:04:00+00:00 2014-02-12T04:04:00+00:00 30+ interesting stats about mobile commerce in APAC David Moth <p><strong>We all assume that mobile commerce is big business in Asia-Pacific and that the region is light years ahead of Europe and the US in terms of mobile adoption.</strong></p> <p>However if you dig deeper into the stats you notice that all is not quite as it seems, with huge disparities appearing across the different APAC nations.</p> <p>To find out a bit more about the state of mobile commerce and marketing in the region, I’ve rounded up several studies and surveys that reveal some interesting stats.</p><p><a href="https://econsultancy.com/blog/64306-30-interesting-stats-about-mobile-commerce-in-apac/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64225 2014-01-30T07:01:00+00:00 2014-01-30T07:01:00+00:00 Email, social and SEO are most common channels for APAC marketers David Moth <p><strong>In the West we often assume that cultural differences in APAC nations mean that marketers in the region are required to adopt a very different tactics to European or US marketers.</strong></p> <p>However data taken from Econsultancy’s <a href="http://econsultancy.com/reports/state-of-digital-marketing-in-asia">State of Digital Marketing in Asia Report</a> shows that the toolkit is largely the same.</p> <p>When asked which of the following digital marketing channels they currently use, email emerged as the most popular answer among APAC businesses (79%).</p> <p>This was followed by off-site social media (6%) SEO (61%), and content marketing (58%).</p><p><a href="https://econsultancy.com/blog/64225-email-social-and-seo-are-most-common-channels-for-apac-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63896 2013-12-04T02:15:00+00:00 2013-12-04T02:15:00+00:00 Marketing automation: challenges and barriers for APAC marketers Chris Lee <p><strong>Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them?</strong></p> <p>A fifth (21%) of APAC-based marketers reported <a title="Econsultancy State of Digital Marketing in Asia 2013" href="http://econsultancy.com/reports/state-of-digital-marketing-in-asia">earlier this year</a> that they planned to increase their investment in marketing automation technology over the next 12 months.</p> <p>To address this growing area of focus for the region’s marketers, Econsultancy teamed up with <a href="http://www.emarsys.com/">emarsys</a> to produce the <a title="Marketing Automation in Asia-Pacific Best Practice Guide" href="http://econsultancy.com/reports/marketing-automation-in-asia-pacific-best-practice-guide">Marketing Automation in Asia Pacific Best Practice Guide</a>.</p><p><a href="https://econsultancy.com/blog/63896-marketing-automation-challenges-and-barriers-for-apac-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63318 2013-08-30T11:05:00+01:00 2013-08-30T11:05:00+01:00 10 interesting digital marketing statistics we've seen this week David Moth <p><strong>Here are some of the most interesting digital marketing statistics we've seen this week.</strong></p> <p>Stats include Google shopping, reserve-and-collect, mobile budgets in APAC, relationship marketing, Facebook Exchange and ecommerce in China.</p> <p>For more digital marketing statistics, check out our vast <a href="http://econsultancy.com/uk/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/63318-10-interesting-digital-marketing-statistics-we-ve-seen-this-week-6/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63244 2013-08-21T03:15:00+01:00 2013-08-21T03:15:00+01:00 How to rank on Baidu in four easy steps Andrew Warren-Payne <p><strong>Here at Econsultancy, we’ve covered the <a href="http://econsultancy.com/blog/10344-the-missing-manual-of-search-marketing-in-china-part-one">search engine Baidu</a> <a href="http://econsultancy.com/blog/10531-the-missing-manual-of-search-marketing-in-china-part-two">on our blog</a> before through one of our guest bloggers <a href="http://econsultancy.com/blog/authors/eddie-choi">Eddie Choi</a>.</strong></p> <p>With around 600 million internet users and an economy that despite the slowdown continues to strengthen, China represents a huge potential market for companies willing to invest there.</p> <p>However, there are differences in best practice between search marketing in China and for the rest of the world. To cover that, we’ve just launched the <a href="http://econsultancy.com/reports/baidu-search-best-practice-guide"><strong>Baidu Search Best Practice Guide</strong></a> in association with <a href="http://www.chinasearchint.com/en/">China Search International</a>.</p> <p>As a preview, here are four tips to whet your appetite…</p><p><a href="https://econsultancy.com/blog/63244-how-to-rank-on-baidu-in-four-easy-steps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62750 2013-05-17T10:52:03+01:00 2013-05-17T10:52:03+01:00 10 interesting digital marketing stats we've seen this week David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/3409/samsung_image-blog-third.png" alt="" width="110">Here are some of the most interesting digital marketing stats we've seen this week.</strong></p> <p>Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.</p> <p>For more digital marketing stats, check out our <a href="http://econsultancy.com/uk/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/62750-10-interesting-digital-marketing-stats-we-ve-seen-this-week-48/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62452 2013-04-07T22:30:00+01:00 2013-04-07T22:30:00+01:00 Report: APAC is excelling in digital advertising Claire Brinkley <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/1988/apac-screenshot-blog-third.png" alt="" width="200" height="157">Digital advertising is thriving in the Asia-Pacific region, outshining North America and Europe in some categories, according to a new <a href="http://apac.mediamind.com/tag/viewability/">global benchmark report</a> by DG MediaMind. </strong></p> <p>The <em>Viewability: A New Lens for Engagement</em> report compares the digital advertising behaviours from 47 countries around the world, analysing more than 600 billion display advertising impressions during last year.</p><p><a href="https://econsultancy.com/blog/62452-report-apac-is-excelling-in-digital-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62427 2013-04-02T23:45:00+01:00 2013-04-02T23:45:00+01:00 Online shopping: China leads the pack in the Asia-Pacific region Claire Brinkley <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/1918/future-shopping-blog-third.jpg" alt="" width="200" height="150">It seems China has some of the keenest online shoppers in the Asia-Pacific region, with Chinese consumers more likely purchase online than any other APAC country.</strong></p> <p>A new Mastercard study measured consumers’ tendencies to shop online between November and December 2012 and found that Chinese internet users shop online the most, registering a score of 102 on Mastercard’s Index for 2012, a figure that is up four points on the year prior.</p> <p>According to the report, one of the main reasons for this rise in online shopping popularity in China is due to increased consumer confidence. Of those surveyed, only 21.4% felt unsecure when shopping online, down from 32.8% in 2011 and 35.3% in 2010.</p><p><a href="https://econsultancy.com/blog/62427-online-shopping-china-leads-the-pack-in-the-asia-pacific-region/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62050 2013-02-07T01:00:00+00:00 2013-02-07T01:00:00+00:00 New report: the four pillars of agency maturity in APAC Andrew Warren-Payne <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8604/econsultancy-the-progression-of-agency-value-in-apac-packshot.png" alt="" width="150" height="113"></p> <p><strong>Econsultancy has released a new report entitled <a href="http://econsultancy.com/reports/the-progression-of-agency-value-in-apac-developing-a-model-for-agency-maturity-in-a-digital-world">The Progression of Agency Value in APAC: Developing a Model for Agency Maturity in a Digital World</a>.</strong></p> <p>The report, sponsored by <strong><a href="http://www.adobe.com">Adobe</a></strong>, details the challenges faced by agencies within the region, in particular its diversity, the struggle clients face in choosing supply-side offerings, a fragmenting customer landscape and a lack of suitable talent.</p> <p>While this is countered by the huge opportunities present within a huge and digitalising region, the report states that agencies which fail to address these challenges are unlikely to succeed in the long term.</p> <p>The research, which focuses on the Asia-Pacific (APAC) region, is a follow-up to the first <a href="http://econsultancy.com/reports/the-progression-of-agency-value">Progression of Agency Value</a> report written by Neil Perkin and published in 2012.</p><p><a href="https://econsultancy.com/blog/62050-new-report-the-four-pillars-of-agency-maturity-in-apac/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62007 2013-02-03T23:50:00+00:00 2013-02-03T23:50:00+00:00 Ten digital marketing trends emerging across APAC Claire Brinkley <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8587/digitaltree-blog-third.png" alt="" width="120">The digital scene across the Asia-Pacific region is already booming, but industry experts are also predicting that APAC businesses will begin to rethink their current digital plans this year, finding alternative ways to enhance their online offerings to better appeal to consumers.</strong></p> <p>But what else is expected to happen across the region this year?</p><p><a href="https://econsultancy.com/blog/62007-ten-digital-marketing-trends-emerging-across-apac/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11201 2012-12-04T22:09:57+00:00 2012-12-04T22:09:57+00:00 State of digital marketing in Asia-Pacific [Infographic] Claire Brinkley <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6443/apac_digital-blog-third.png" alt="" width="200" height="122"><strong>Adobe and the CMO Council recently released their Digital Marketing Performance Dashboard 2012 report, which highlights the state of digital marketing in the Asia-Pacific region. </strong></p> <p>Unfortunately <a href="http://econsultancy.com/au/blog/11200-low-budgets-and-lack-of-talent-leaves-asia-pacific-lagging-in-digital-marketing">the report found that</a> while interest in digital marketing is high, many countries are lagging behind when it comes to ROI metrics, talent and digital strategies.</p><p><a href="https://econsultancy.com/blog/11201-state-of-digital-marketing-in-asia-pacific-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11200 2012-11-28T22:00:00+00:00 2012-11-28T22:00:00+00:00 Low budgets and lack of talent leaves Asia-Pacific lagging in digital marketing Claire Brinkley <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6443/apac_digital-blog-third.png" alt="" width="200" height="122">Things aren’t looking great across the Asia-Pacific region in terms of digital marketing as new figures indicate that marketers in APAC may be lagging behind when it comes to ROI metrics, talent and digital strategies.</strong></p> <p>These findings come from a new report called <a href="http://www.google.com/url?q=http%3A%2F%2Fwww.cmocouncil.org%2Fdownload-center.php%3Fid%3D248&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNEPJqgiOTZuY8Pnso_pHx4-tU9Gbg" target="_blank"><strong>Digital Marketing Performance Dashboard 2012</strong></a>, which was conducted by Adobe and the CMO Council.</p> <p>The report was constructed from the results of an online survey that was taken by 295 senior marketers in Asia-Pacific, including marketers from Toyota, 20th Century Fox, Tupperware, Citi Group, Nokia and Yahoo.</p><p><a href="https://econsultancy.com/blog/11200-low-budgets-and-lack-of-talent-leaves-asia-pacific-lagging-in-digital-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7570 2011-05-25T13:04:18+01:00 2011-05-25T13:04:18+01:00 South Korea and Malaysia show impressive digital growth Luke Richards <p><strong>This month some of the most interesting data to make it into our <a title="Internet Statistics Compendium" href="http://econsultancy.com/uk/reports/asia-pacific-internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> came from Asia-Pacific countries.</strong></p> <p> In particular, mobile can be seen to be having a big impact in South Korea and Malaysia, and there has been significant news elsewhere in the region also.</p><p><a href="https://econsultancy.com/blog/7570-south-korea-and-malaysia-show-impressive-digital-growth-in-apac-region/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>