Posts tagged with Apac

Online Advertising & Ecommerce in 2015: Digital Cream Singapore

Recently, nearly 100 senior brand marketers met in Singapore for a full-day of roundtable discussions of the issues that we are all facing in digital.

As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual. But at the end of the event, the hosts of each table helpfully provided a summary of the day's discussions.

Here is an overview of the topics covered by the Online Advertising and Ecommerce & Onsite Conversion Rate Optimisation tables, along with notes of what brand marketers thought.

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apac

11+ enlightening APAC digital marketing stats from November 2015

Email, social chat, mobile display, Indian smartphones, Thai ecommerce, Japanese travel booking, there's almost no end to the delights in November's APAC digital marketing stats roundup.

If it doesn't sate your hunger for numbers, why not see the Econsultancy Internet Statistics Compendium, too.

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10 eye-watering stats from Alibaba’s Singles Day in China

What began as an in-joke between Chinese university students about their lack of significant others has evolved into the world’s biggest online shopping day. 

Alibaba’s 11:11 Global Shopping Festival is an annual event held on 11 November, otherwise known as Singles Day, originally launched by the retailer to raise awareness of ecommerce in China

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apac

11 of the best APAC digital marketing stats from October 2015

It's that time again; our monthly APAC digital marketing stats roundup is here.

This edition features video on demand, instant messaging, mobile ad spend, online video growth, programmatic advertising, sustainable brands and the Rugby World Cup.

For more stats, see the Econsultancy Internet Statistics Compendium.

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apac

Digital marketing in APAC: the September 2015 stats roundup

September's APAC digital marketing stats roundup includes figures on digital investment and enterprise roadmaps, ad spend, social customer care, smartphone penetration and video sharing.

For more on these topics and beyond, see our Internet Statistics Compendium.

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Three key trends from our State of Marketing Attribution in Asia Pacific Report

One of the common refrains about digital marketing is that everything is measurable.

However new research by Econsultancy and Datalicious shows that 60% of marketers in Asia-Pacific do not carry out any sort of attribution modelling.

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15 fascinating digital marketing and ecommerce stats from APAC in May 2015

Another month has passed so it’s time to round-up the most interesting and useful digital marketing stats from APAC.

This time around we've included WeChat, ecommerce in India, Alibaba getting sued, Aussies shunning wearables and a whole load of m-commerce stats. 

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How Western brands should plan for content marketing in APAC

Content marketing is currently one of the most important trends in digital, and it’s one that presents a huge challenge for Western brands hoping to expand into the Asia-Pacific region.

It’s tempting to view the region as one entity for marketing campaigns, but language and cultural barriers mean that really isn’t the case.

To find out more about how to approach content marketing in APAC, I spoke to Julia Tan from Mynewsdesk in Singapore.

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10 fascinating digital marketing stats from APAC

Regular readers of the Econsultancy blog will familiar with our weekly stats roundup that keeps you up to date with the latest digital marketing and ecommerce trends.

Well the world’s too big to cover in just one post a week, so we’ve decided to add to the insight with a monthly roundup of stats from APAC.

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B2B content marketing: Expert advice from Digital Outlook 2015

There's more to B2B content marketing than just publishing a white paper and watching the sales leads roll in.  

At Econsultancy's recent Digital Outlook 2015 event in Singapore two industry experts - Anol Bhattacharya, CEO of GetIT Comms and Vaasu S. Gavarasana, Head of Digital Marketing at AXA - offered some great insight into how B2B companies can improve their content marketing.

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globe

What's happening in cross-border ecommerce?

Ecommerce continues to grow, increasing by around 10%, 2013 to 2014.

Part of this growth is due to the continuing emergence of APAC, specifically China. This has created what PayPal calls 'new spice routes' with countries trading cross-border when it comes to ecommerce.

I've done a bit of a literature review to bring myself up to speed on how international ecommerce is changing. I hope you find it informative.

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South Korea

Navigating the complex but valuable South Korean search market

South Korea is the third largest ecommerce market in APAC. However, the potential value of the market is much greater than this ranking suggests, especially to Western brands and retailers looking to develop in the region.

Last year, online sales from foreign ecommerce sites operating in South Korea drove more than £550m (1 trillion Korean won) in sales.

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