Posts tagged with Apac

State of ecommerce front cover

Southeast Asia could be the next big ecommerce opportunity: report

China’s booming ecommerce sales tend to grab most of the attention when we talk about businesses opportunities in APAC, and it’s understandable that foreign companies are drawn to more mature markets.

However a new report from Econsultancy and Hybris reveals that businesses shouldn’t overlook the emergence of South-East Asia’s rapidly evolving online space and the myriad opportunities that swift ecommerce adoption is starting to foster. 

ASEAN nations currently account for 9.6% of the APAC online population, a figure which is obviously dwarfed by China (54%) but at 62m people it’s not an insignificant market.

There are also strong indicators that ecommerce usage is reaching a tipping point. For example, just under three-quarters (73%) of Singapore’s population is presently connected to the internet, one of the highest in the region. 

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Eight inspirational examples of mobile innovation from Asia

If you are looking solely at Western countries for new mobile innovations, you are looking in the wrong place.

Asia is where to look for new and interesting insights into our mobile future.

China and India, in particular, with their large populations and geographies are seeing new mobile innovations take off. We can learn a lot from Asia, which is the largest mobile market in the world.

Here are just a few examples...

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clarins.cn

Western brands selling to a China that’s increasingly open

The Chinese market is massive and whilst American and European brands are actively pursuing it, Chinese companies are also actively courting this interest.

In this post, I’ll give some examples of brands that have moved into China, selling directly online. I’ll also detail moves from Chinese companies such as Alibaba, which is encouraging US retailers to sell into the country, as well as Chinese brands partnering with US brands with both parties benefitting.

To start with some context, Ernst & Young estimate that by 2030, China’s ‘middle’ will number 1bn and represent two thirds of the world’s middle.

And despite this burgeoning demand in China, home-grown brands are lacking. As China’s twelfth five-year plan comes to end (one of its tenets is aimed at encouraging national brands, not just designers), there are an increasing number of international partner brands in China, and some Western businesses have been bought, too.

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iPhone

Eight great examples of mobile marketing from Southeast Asia

Mobile penetration varies hugely among APAC nations, however in developed countries such as Hong Kong and Singapore more than three-quarters of the population own a smartphone.

In response to this consumer trend APAC marketers have to place greater emphasis on mobile, which has resulted in some extremely creative campaigns.

Having previously investigated stats on m-commerce from the region, here are eight excellent examples of mobile marketing campaigns from APAC.

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Map of Southeast Asia

Five great ways to ace content marketing in Southeast Asia

Southeast Asia's (SEA) 155m internet users are the next goldmine for digital marketing. The region contains a young base of internet users whose time spent online is significantly above the global average, and where social networking dominates.

The online population grew at a healthy 9% last year, and is expected to continue at a similar rate in 2014. Added to this, it has one of the highest levels of mobile adoption in the world.

So, are you ready to take advantage of these opportunities presented by the SEA digital market?

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iPhone

30+ interesting stats about mobile commerce in APAC

We all assume that mobile commerce is big business in Asia-Pacific and that the region is light years ahead of Europe and the US in terms of mobile adoption.

However if you dig deeper into the stats you notice that all is not quite as it seems, with huge disparities appearing across the different APAC nations.

To find out a bit more about the state of mobile commerce and marketing in the region, I’ve rounded up several studies and surveys that reveal some interesting stats.

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Email, social and SEO are most common channels for APAC marketers

In the West we often assume that cultural differences in APAC nations mean that marketers in the region are required to adopt a very different tactics to European or US marketers.

However data taken from Econsultancy’s State of Digital Marketing in Asia Report shows that the toolkit is largely the same.

When asked which of the following digital marketing channels they currently use, email emerged as the most popular answer among APAC businesses (79%).

This was followed by off-site social media (6%) SEO (61%), and content marketing (58%).

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Marketing automation: challenges and barriers for APAC marketers

Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them?

A fifth (21%) of APAC-based marketers reported earlier this year that they planned to increase their investment in marketing automation technology over the next 12 months.

To address this growing area of focus for the region’s marketers, Econsultancy teamed up with emarsys to produce the Marketing Automation in Asia Pacific Best Practice Guide.

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10 interesting digital marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Stats include Google shopping, reserve-and-collect, mobile budgets in APAC, relationship marketing, Facebook Exchange and ecommerce in China.

For more digital marketing statistics, check out our vast Internet Statistics Compendium.

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How to rank on Baidu in four easy steps

Here at Econsultancy, we’ve covered the search engine Baidu on our blog before through one of our guest bloggers Eddie Choi.

With around 600 million internet users and an economy that despite the slowdown continues to strengthen, China represents a huge potential market for companies willing to invest there.

However, there are differences in best practice between search marketing in China and for the rest of the world. To cover that, we’ve just launched the Baidu Search Best Practice Guide in association with China Search International.

As a preview, here are four tips to whet your appetite…

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.

For more digital marketing stats, check out our Internet Statistics Compendium.

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Report: APAC is excelling in digital advertising

Digital advertising is thriving in the Asia-Pacific region, outshining North America and Europe in some categories, according to a new global benchmark report by DG MediaMind. 

The Viewability: A New Lens for Engagement report compares the digital advertising behaviours from 47 countries around the world, analysing more than 600 billion display advertising impressions during last year.

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