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If you list some of the most popular and important companies on the internet today, you'll notice that most have one thing in common: they offer an API. And, in most cases, for good reason. APIs can be a valuable asset for an internet business.
But is an API a business development asset, and over time, should it cannibalize business development?
These days it may seem like just about every company on the web is building its own development platform. Enticed by the success of platforms like those offered by Apple, Facebook, Twitter and Salesforce, more and more companies are deciding to give third party developers the ability to make their products and services better.
Yet as we have seen time and time again, building and managing a development platform can be very difficult. For that reason, companies need to be prepared and strategic if they hope to build a successful platform that can thrive long-term. Here are ten tips for doing just that.
Online payments behemoth PayPal thinks developers are key in its quest for world domination. Late last year, it launched a portfolio of new APIs that PayPal hopes will give developers the ability to create applications that extend PayPal's footprint into markets in which it believes its payment solutions could be better utilized.
But if the credit card associations have their way, PayPal will have to compete for the best developers.
Google announced yesterday that it is "retiring" its Google Advertising Professionals program and that a new one, the Google AdWords Certification program, will be taking its place.
The good news: the previous $1,000 minimum 90-day ad spend required has been eliminated for individuals who would like to participate, and the minimum 90-day ad spend for agencies has been reduced to $10,000 from $100,000. That means that more individuals and agencies will have the opportunity to participate.
Twitter's Trending Topics list may or may not be useful to you. While they can often be helpful in spotting breaking news events and the hot topics of the day, they're also notoriously associated with spam.
In an effort to make them more relevant to users, Twitter yesterday rolled out Local Trends functionality for all Twitter users.
When Steve Ballmer repeated the now-famous and parodied words, "Developers, developers, developers", he may have been far more sane than he looked at the time.
From Apple to Facebook, some of today's most successful and popular internet companies are taking advantage of third party developers to extend their products and make them more useful and appealing. In many cases, these companies owe some of their success to developers.
Wine.com has joined the growing list of online retailers that have decided to offer an API to developers.
The new Wine.com API provides developers with access to detailed information on more than 40,000 of Wine.com's products, including customer reviews, professional ratings, bottle labels and flavor profiles. Wine.com is also giving developers access to content related to wine regions and grape varietals.
How popular is Twitter? It's so popular that some would suggest it's worth billions of dollars. But as many of us who lived through the first .com bust know all too well, it's disappointingly easy to take something that looks like it has a future filled with success and turn it into fail.
In the case of Twitter, I think there are 5 things that the company's management needs to do to avoid that fate.
It's a good to be an independent developer. The number and variety of development platforms on which to build has exploded over the past several years. From the iPhone to Salesforce to Facebook, opportunity knocks at every turn.
But if you're an independent developer, choosing which platform to develop for can be a difficult task. Many developers today decide to develop for the platforms that seem to offer the quickest path to riches.
One startup that's attracted attention recently in the space is Amsterdam-based Layar, which has created an augmented reality 'browser'.
I spoke to Layar co-founder Claire Boonstra to learn more about Layar and the business potential of augmented reality...
Local online reviews site Yelp has come a long way in the United States, where it now competes head-on with IAC/InterActiveCorp's Citysearch. Yelp launched in the UK earlier this year and recently rolled out functionality that gives business owners the opportunity to respond to reviewers.
I spoke with Laura Nestler, Yelp's London Community Manager, to find out more about Yelp's efforts in the UK, how Yelp can be used by businesses and where Yelp is headed.
When it comes to add-ons, there's arguably no browser with more cool stuff than Mozilla Firefox. But creating an add-on is out of the reach of many who lack the necessary technical skills or resources.
But thanks to Mozilla Labs' latest project, Jetpack, the creation of Firefox add-ons just got a whole lot easier.