Affiliate marketing isn't new, and many companies operating in the
affiliate channel have significant experience operating affiliate
programs. But this doesn't mean that plenty of affiliate program
operators don't drop the ball. They do, and oftentimes, the mistakes
they make are easily avoided.
Here are five worst practices that affiliate program operators can easily avoid.
Last week, I wrote a post detailing five APIs that I think developers should know about. The reason: they offer useful functionality that most developers (and entrepreneurs) aren't going to want to build from scratch.
The post hit the Hacker News front page and sparked an interesting discussion. One participant, 'Figs', wrote, "Building software on top of someone else's web api is a really, really bad idea."
Developers have arguably never had it better. A big reason for that:
there are virtually countless APIs that enable developers to build
really cool applications on top of foundations that someone else
invested in laying down.
When it comes to APIs, however, a lot of attention is focused on
popular services that have created platforms that developers can tap in
to. Facebook and Twitter are two of the most prominent, and many developers have cashed in developing on their platforms.
If you list some of the most popular and important companies on the
internet today, you'll notice that most have one thing in common: they
offer an API. And, in most cases, for good reason. APIs can be a
valuable asset for an internet business.
But is an API a business development asset, and over time, should it cannibalize business development?
These days it may seem like just about every company on the web is
building its own development platform. Enticed by the success of
platforms like those offered by Apple, Facebook, Twitter and
Salesforce, more and more companies are deciding to give third party
developers the ability to make their products and services better.
Yet as we have seen time and time again, building and managing a
development platform can be very difficult. For that reason, companies
need to be prepared and strategic if they hope to build a successful
platform that can thrive long-term. Here are ten tips for doing just that.
Online payments behemoth PayPal thinks developers are key in its quest for world domination. Late last year, it launched a portfolio of new APIs that PayPal hopes will give developers the ability to create applications that extend PayPal's footprint into markets in which it believes its payment solutions could be better utilized.
But if the credit card associations have their way, PayPal will have to compete for the best developers.
Google announced yesterday that it is "retiring" its Google Advertising
Professionals program and that a new one, the Google AdWords Certification program, will be taking its place.
The good news: the previous $1,000 minimum 90-day ad spend required has been eliminated for
individuals who would like to participate, and the minimum 90-day ad
spend for agencies has been reduced to $10,000 from $100,000. That
means that more individuals and agencies will have the opportunity to
Twitter's Trending Topics list may or may not be useful to you. While they can often be helpful in spotting breaking news events and the hot topics of the day, they're also notoriously associated with spam.
In an effort to make them more relevant to users, Twitter yesterday rolled out Local Trends functionality for all Twitter users.
When Steve Ballmer repeated the now-famous and parodied words, "Developers,
developers, developers", he may have been far more sane than he looked at the time.
From Apple to Facebook, some of
today's most successful and popular internet companies are taking
advantage of third party developers to extend their products and make
them more useful and appealing. In many cases, these companies owe some
of their success to developers.
Wine.com has joined the growing list of online retailers that have decided to offer an API to developers.
The new Wine.com API provides developers with access to detailed information on more than 40,000 of Wine.com's products, including customer reviews, professional ratings, bottle labels and flavor profiles. Wine.com is also giving developers access to content related to wine regions and grape varietals.