Posts tagged with App Marketing

App marketing: competitor and target audience analysis

Target audience and competitor analysisWith so much competition across the app stores, it’s essential for businesses to consider their marketing strategy long before the planning and build of their app, not just as an afterthought.

There are a huge number of apps out there. The market leaders, Apple and Android, have nearly 800,000 in their individual app stores.

The Windows Phone Store now has over 150,000 and BlackBerry announced 70,000 apps at the Blackberry 10 launch in January.

With so many apps to contend with, it’s essential for businesses to be conducting target audience analysis and competitor analysis right from the beginning in order to stay ahead of the competition.

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Shazam app

Second screening is here. Are you making the most of it?

The use of mobile devices while watching TV is on the rise and with this increase in ‘second screening’ has come an opportunity for marketers to expand their TV ad campaigns to mobile.

TV ads are an effective medium for marketing, but once the ad is over, it’s up to the viewer to remember it and do something about it.

Shazam, the sound recognition app, is one service which is helping brands to extend the reach of their TV adverts through mobile and therefore harness the power of second screening. 

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Mobile Search

Driving app downloads and engagement through mobile search

There are now millions of apps across the App Store and Google Play, not to mention Windows Marketplace and the new Amazon Appstore.

With over 50% of the UK’s population owning a smartphone, and apps proving such a vital channel for keeping the consumer engaged, the competition for app visibility is huge. 

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