Posts tagged with App Store Optimisation

Google has changed Play Store ads: The implications for app marketers

When it comes to promoted app ads, Google changed things in a big way a few weeks ago.  

We know that it is always trying to appease both the developer and the Android consumer and these changes are another push in that direction.

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Are marketers underestimating the power of apps?

In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. 

Last year it was forecast that mobile searches would eclipse desktop and tablet searches, a prediction that rang true.

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Monument Valley

App store optimisation (ASO) for Google Play and Apple App Store

With more than 1.3m apps available in Google Play and 1.2m apps available in the Apple App Store, how can you increase the chance of yours being discovered by searchers?

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How to market your app across the app stores

As it stands, Google Play and Apple’s App Store have around 700,000 live apps each, followed by Windows with 126,530 and Amazon with just over 50,000 apps. As app numbers continue to increase, so is the competition for search-friendly and visible apps.

A number of people are starting to talk about app store SEO as developers and marketers look for ways to ensure their apps can be found across the app stores.

We’ll be focusing on both the App Store and Google Play for this post, solely because there currently isn’t enough research on SEO for Windows Marketplace or Amazon's Appstore. 

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