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Lowe's understands mobile. They don't just 'talk the talk', but they have an app that can be used to 'walk the walk' through all of their store aisles that allows users to comparison shop, read reviews, etc.
Lowe's, a U.S.-based chain of retail home improvement and appliance stores that has retail stores in the United States, Canada, and Mexico serves more than 14 million customers a week in its 1,710 stores in the United States and 20 in Canada.
Before diving into the mobile app, let's take a look at a few mobile stats:
- 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. (Source: comScore)
- 39% of instances where a consumer walks out of a store without buying were influenced by smartphones. (Source: Mobile Commerce Daily)
With more and more consumers having mobile lifelines that can share competitors' prices with them in a matter of seconds, the power is truly in the hands of the consumer.
With two thirds of adults now connected to at least one Social Media platform, its rise over the past few years has been staggering.
It’s hardly surprising therefore, that companies have followed consumers on to these social platforms in an attempt to engage with them and get noticed.
What is surprising however, is that some brands don’t seem to have put much thought into their social engagement strategy; they’re more about being social for social’s sake, rather than being social by design and really understanding what it is they want to achieve by connecting with existing and prospective customers via Social Media.
As mobile devices sweep the nation, non-profits are eager to invest in mobile friendly websites and apps that maximize their exposure to these new tech-friendly audiences.
According to the Charity Navigator, in 2011 a total of $298.42 billion was given to charities by Americans. Giving by individuals (not corporations) represented nearly 9 out of every 10 dollars donated in 2011.
Non-profit organizations continue to utilize traditional marketing methods to promote thier cause, but they are now embracing digital marketing and the opportunities to reach new donors on a global scale.
Comparison site Moneysupermarket.com has launched a car insurance comparison app for the iPhone as part of a three-stage mobile strategy that covers communications, internet and commerce.
Working with mobile experts Mobile Interactive Group (MIG), the company has been rolling out updates for the past few months.
Dominos has invested in the mobile channel in the UK over the past couple of years, and this has paid off, with £10m of sales generated by the iPhone app alone in eight months.
Now the pizza firm is following the launch of mobile sites and apps for Android and iPhone with an iPad version.
Following on from a successful iPhone app, Auto Trader released a version for the iPad last week.
The launch is in response to growing levels of traffic on autotrader.co.uk from Apple's tablets. In the last six months, traffic from these devices has grown by 133%.
I've been checking the new iPad app out...
The Guardian released an updated version of its iPhone app yesterday, with the most obvious change being a new subscription model.
The newspaper is replacing the one off charge of £2.39 with two new subscription options: £2.99 for six months or £3.99 for 12. I've been checking out the new app...
Having already released a successful app for Argos (which has been downloaded almost 1m times), Home Retail Group yesterday launched a reserve and collect app for Homebase.
Homebase has seen a 600% increase in online sales via mobile in the last year, and users have made 3m stock checks on the main website since February, so a mobile launch makes perfect sense.
Baby products retailer Kiddicare moved into mobile in a big way this week with the launch of both an iPhone app and a mobile site.
I've been talking to CEO Scott Weavers-Wright about Kiddicare's move into mobile commerce...
Kiddicare.com is looking to attract as many mobile shoppers as possible with the launch of two products this week, a mobile-optimised website and an iPhone app.
I've been trying out both the iPhone app and the mobile site...
Property website Zoopla.co.uk recently released an iPhone app which aims to be the most comprehensive of its kind, providing data on sold house prices and valuations, as well as properties for sale or rent.
The Rightmove iPhone app already does a very good job of providing property listings for mobile users, so I've been seeing how the new Zoopla app compares...