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As mobile devices sweep the nation, non-profits are eager to invest in mobile friendly websites and apps that maximize their exposure to these new tech-friendly audiences.
According to the Charity Navigator, in 2011 a total of $298.42 billion was given to charities by Americans. Giving by individuals (not corporations) represented nearly 9 out of every 10 dollars donated in 2011.
Non-profit organizations continue to utilize traditional marketing methods to promote thier cause, but they are now embracing digital marketing and the opportunities to reach new donors on a global scale.
When it comes to building and operating the infrastructure to power some of the most popular services on the internet, it's no surprise that many companies have decided that Amazon can do a better, more cost-effective job than they can.
Amazon's AWS infrastructure-as-a-service offerings, of course, aren't perfect. Outages, some of them quite large and ugly, do happen.
According to a report from research firm DeepField Networks, Amazon's AWS cloud now powers 1% of the internet. If this number is anywhere close to accurate, it's a stunning figure, particularly when one considers that Amazon started as an online retailer of books.
But Amazon's cloud ambitions are huge, and in an effort to grow its cloud even more, Amazon today launched the AWS Marketplace, a one-stop shop for AWS customers to, with a single click, purchase and deploy cloud servers running the software they need.
Cloud computing may arguably be the biggest computing advance in the 21st century. And for good reason: thanks to the cloud, a good amount of the staggering computing power that's coming online is available to just about everyone.
But like all good things, the cloud is often the subject of hype and its advantages can be oversold.
This article is the second in a series of extracts taken from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that we are witnessing.
Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.
This extract, written by Econsultancy's Research Manager, Aliya Zaidi, focuses on the more technical aspects in the continuing battle between mobile apps and mobile sites.
Maybe it's because we in the media crave dramatic tension, or because anyone on the sell side of mobile has a vested interest, but the mobile web vs. apps debate is still raging. It shouldn't be...
With cloud solutions becoming more and more popular with businesses, selecting the right providers is becoming more and more important.
Thanks to its skyrocketing popularity, established technology companies and upstarts alike have rushed to create cloud offerings. The competition this produces is a boon for companies shopping for cloud offerings, but it also creates challenges when looking for a provider that can be trusted.
The market for digital goods and virtual currency on its site is already a billion-dollar one, but up until now, Facebook is capturing only a fraction of the business.
The reason: it gives developers great freedom to monetize their applications using whatever business models and third-party services they think work best.
But that will be coming to an end this July as the world's largest social network looks to further boost its revenue growth.
Last week, I wrote a post detailing five APIs that I think developers should know about. The reason: they offer useful functionality that most developers (and entrepreneurs) aren't going to want to build from scratch.
The post hit the Hacker News front page and sparked an interesting discussion. One participant, 'Figs', wrote, "Building software on top of someone else's web api is a really, really bad idea."
The cloud may be the future of computing, but that doesn't mean that users will always have sunny days ahead.
PC Magazine's John C. Dvorak is a confessed cloud skeptic, but it's hard to avoid the cloud these days and he learned the hard way that the cloud often doesn't mean a whole lot.
At issue: the fact that Facebook user IDs were being shared with advertising and analytics companies through Facebook applications.
Facebook has sat by and watched as prominent application developers
have made millions upon millions of dollars on its platform, primarily
through virtual currency. Not surprisingly, Facebook wants a piece of
the action and is moving to take a piece of the action.
But that may not be so easy if the results of early deal making efforts are any indication. Application developer Zynga, which operates some of the most popular social gaming apps on Facebook, including Farmville and Mafia Wars, may leave Facebook and set up its own gaming social network after negotiations with Facebook over the use of Facebook's upcoming universal payments and credits system reportedly fell apart.