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Posts tagged with Applications

Is Facebook's incubator a joke?

A big chunk of the 'Facebook economy' doesn't belong to Facebook: it belongs to individuals and companies who have built Facebook applications.

By some accounts, the revenue generated from these apps will surpass Facebook's own revenue this year. So it's no surprise that Facebook is looking to do more to take direct advantage of the ecosystem it's built.

6 comments

Nokia's Ovi Store gets off to a rocky start

Companies like Nokia were in the mobile phone business long before Apple but with the iPhone and App Store, Apple has been able to eclipse larger rivals in the innovation department.

Today, Nokia fired back at the App Store with an app store of its own: Ovi Store.

1 comment

Can iPhone apps lift your brand value through association?

Brands can get a generous lift when affiliated with high quality products such as the iPhone. But what about the applications in the App Store? Let's look at why Apple should build a sustainable eco-system for technology-based mobile applications, which is the key to product quality and research into the potential of mobile applications that brand marketers can harness. 

3 comments

Distribution vs. dependence

With the rise of 'open platforms' on the web, particularly on popular consumer-oriented services like Facebook and Twitter, it's never been easier for individuals and small upstarts to get their applications in front of millions of consumers quickly and efficiently.

The appeal of open platforms is easy to understand: instead of having to deal with the dreaded chicken and egg challenge most new consumer internet upstarts have to contend with, you can leverage the existing userbases of popular services.

1 comment