tag:econsultancy.com,2008:/blog/tags/apps Posts tagged with "apps" from the Econsultancy blog 2018-03-14T09:30:00+00:00 tag:econsultancy.com,2008:BlogPost/69866 2018-03-14T09:30:00+00:00 2018-03-14T09:30:00+00:00 How UX makes Cookpad's app the best antidote to Instagram for foodies Nikki Gilliland <p><strong>Recipe sharing has come a long way from hand-me-down cookbooks. Now, you can find out how to make anything from roast beef to ramen with just a quick search online.</strong></p> <p>CookPad, Japan’s largest recipe-sharing network, now has global headquarters here in the UK in Bristol (where they are <a href="https://www.indeed.co.uk/jobs?q=%22cookpad%22&amp;l=Bristol&amp;radius=25">rapidly growing a data science team</a> to further augment their app and service). With 60 million monthly unique users in Japan and 40 million global users per month – its hungry user-base is rapidly growing. </p><p><a href="https://econsultancy.com/blog/69866-how-ux-makes-cookpad-s-app-the-best-antidote-to-instagram-for-foodies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69710 2018-01-15T10:45:00+00:00 2018-01-15T10:45:00+00:00 Why apps are a key part of mobile strategy for charities Nikki Gilliland <p><strong>The charity sector has been one of the slowest to adopt new technology, with smaller charities in particular struggling to keep up with the demands (and costs) of digital innovation.</strong></p> <p>Mobile is one area that has stayed particularly stagnant in recent years. According to Episerver, <a href="https://econsultancy.com/admin/blog_posts/69710-why-charities-should-consider-apps-a-key-part-of-mobile-strategy/edit/%E2%80%A2%09https:/www.episerver.com/about/news/press-room/pressreleases/giving-on-the-go-pr/" target="_blank">one quarter</a> of the UK’s largest non-profit organisations still don’t have a responsive mobile website. This is pretty disastrous considering that 45% of consumers say they will immediately leave a mobile site if they have difficulty accessing it.</p><p><a href="https://econsultancy.com/blog/69710-why-apps-are-a-key-part-of-mobile-strategy-for-charities/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69589 2017-11-17T12:28:41+00:00 2017-11-17T12:28:41+00:00 Are retail brands ditching mobile apps? A look at some stats & case studies Nikki Gilliland <p><strong>We are now spending more time than ever on our mobile phones. </strong><strong>Recent research suggests US consumers are dedicating five hours per day to their mobiles, with the time spent in apps rising 69% year on year.</strong></p> <p>Interestingly, with media and entertainment apps like Facebook and Netflix taking up the largest share, shopping apps are said to account for just <a href="http://flurrymobile.tumblr.com/post/157921590345/us-consumers-time-spent-on-mobile-crosses-5" target="_blank">5% of users’</a> daily time.</p><p><a href="https://econsultancy.com/blog/69589-are-retail-brands-ditching-mobile-apps-a-look-at-some-stats-case-studies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69549 2017-10-30T13:15:00+00:00 2017-10-30T13:15:00+00:00 Six A/B tests used by Duolingo to tap into habit-forming behaviour Ben Davis <p><strong>If you've used Duolingo, the language education app, you'll know that it feels like a game.</strong></p> <p>That's no coincidence of course. Duolingo is acutely aware of the power of gamification, and in a recent talk at <a href="http://canvasconference.co.uk/">Canvas Conference</a>, product manager Zan Gilani detailed some of the A/B tests it has used to tap in to habit-forming behaviour in users.</p><p><a href="https://econsultancy.com/blog/69549-six-a-b-tests-used-by-duolingo-to-tap-into-habit-forming-behaviour/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69456 2017-10-16T12:00:00+01:00 2017-10-16T12:00:00+01:00 How mobile apps can shape the Premier League fan & player experience Ben Davis <p><strong>At Econsultancy we've been talking quite a lot recently to football clubs and their agencies (see the bottom of this article for links).</strong></p> <p>After chatting to Reading Room about <a href="https://econsultancy.com/blog/69332-how-premier-league-club-websites-are-changing-a-swansea-and-stoke-case-study/">their work with Swansea, Stoke and Middlesbrough</a>, I was contacted by Other Media, who are the app developers for Swansea City FC.</p><p><a href="https://econsultancy.com/blog/69456-how-mobile-apps-can-shape-the-premier-league-fan-player-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69022 2017-05-04T09:57:00+01:00 2017-05-04T09:57:00+01:00 Five fintech websites with crystal clear value propositions Ben Davis <p><strong>Financial services are being unbundled as the internet allows consumers to shop around, rather than be beholden to the big old bank that provides their current account.</strong></p> <p>Digital challenger brands in financial services understand that for many consumers, the online experience is more important than the offline experience. Many of these brands also have the advantage of being untainted by previous misdemeanours of incumbents in the industry – they don't have to walk such a fine line when championing transparency and fairness.</p><p><a href="https://econsultancy.com/blog/69022-five-fintech-websites-with-crystal-clear-value-propositions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68685 2017-01-06T12:17:32+00:00 2017-01-06T12:17:32+00:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's news is short but, like all those left-over Christmas Ferrero Rochers, incredibly sweet.</strong></p> <p>Redundancies feature heavily, as do airships and talking cars.</p><p><a href="https://econsultancy.com/blog/68685-all-the-digital-news-stories-you-missed-this-week-19/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68249 2016-09-02T10:18:02+01:00 2016-09-02T10:18:02+01:00 YPlan, Dojo or Fever: Which London events app offers the best UX? Nikki Gilliland <p><strong>The saying goes that if you’re tired of London, you’re tired of life.</strong></p> <p>But then again, maybe you've just been to one pop-up-street-food-fest too many.</p><p><a href="https://econsultancy.com/blog/68249-yplan-dojo-or-fever-which-london-events-app-offers-the-best-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68113 2016-07-28T13:49:51+01:00 2016-07-28T13:49:51+01:00 In-app advertising: One user’s experience Luke Richards <p><strong>Over the past few months our <a title="Internet Statistics Compendium" href="https://econsultancy.com/reports/internet-statistics-compendium/" target="_blank">Internet Statistics Compendium</a> has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS.</strong></p> <p>For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising.</p><p><a href="https://econsultancy.com/blog/68113-in-app-advertising-one-user-s-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68017 2016-07-07T01:00:00+01:00 2016-07-07T01:00:00+01:00 The best APAC digital marketing stats from June 2016 Ben Davis <p><strong>The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC.</strong></p> <p>Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration vs. popularity, Indian app security, proximity payments in China, and internet addiction in Singapore.</p> <p>When you're finished reading, subscribers should check out the Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a> for more insight.</p><p><a href="https://econsultancy.com/blog/68017-the-best-apac-digital-marketing-stats-from-june-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67940 2016-06-10T14:39:00+01:00 2016-06-10T14:39:00+01:00 10 grin-inducing digital marketing stats we've seen this week Ben Davis <p><strong>We've got stats full to the brim with fun this week.</strong></p> <p>From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.</p> <p>We've plenty of diagrams, charts, graphics and visualisations, too.</p><p><a href="https://econsultancy.com/blog/67940-10-grin-inducing-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67873 2016-05-24T14:19:00+01:00 2016-05-24T14:19:00+01:00 12 examples of persuasive mobile UX from ecommerce app Wish Ben Davis <p><strong><a href="https://itunes.apple.com/gb/app/wish-shopping-made-fun/id530621395?mt=8">Wish</a> is a well-funded mobile commerce platform in Europe and North America.</strong></p> <p>As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.</p> <p>Let's take a look at some elements of the user experience (which isn't one for the faint-hearted).</p><p><a href="https://econsultancy.com/blog/67873-12-examples-of-persuasive-mobile-ux-from-ecommerce-app-wish/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67730 2016-04-12T09:52:00+01:00 2016-04-12T09:52:00+01:00 Fintech startup Mondo provides slick, impressive UX: Review Martin Jordan <p><strong>Mondo has been billed as "a bank that’s as smart as your phone. Built for your smartphone, this is banking like never before."</strong></p> <p>The "easy-to-use' app apparently updates your balance instantly, gives intelligent notifications and aspires to be the best bank on the planet.</p> <p>Well, how could I resist?</p><p><a href="https://econsultancy.com/blog/67730-fintech-startup-mondo-provides-slick-impressive-ux-review/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67600 2016-03-03T11:26:00+00:00 2016-03-03T11:26:00+00:00 Missguided launches Tinder-inspired app experience: review Ben Davis <p><strong>Missguided, the '<a href="https://econsultancy.com/blog/66501-how-fashion-brands-are-setting-trends-in-digital/">fast fashion</a>' online retailer, has launched a shopping app built with the Poq platform.</strong></p> <p>It's not 'officially' available until March 8th, but it's there in the App Store if you search hard enough.</p> <p>Let's look at some of the key features.</p><p><a href="https://econsultancy.com/blog/67600-missguided-launches-tinder-inspired-app-experience-review/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67584 2016-02-29T10:03:23+00:00 2016-02-29T10:03:23+00:00 Start Me Up! Hero App lets consumers message businesses Ben Davis <p><strong>Messaging is already <em>the</em> marketing topic of 2016.</strong></p> <p><a href="https://econsultancy.com/blog/67553-what-will-facebook-messenger-ads-mean-for-marketers/">Facebook is evolving its platform</a> and <a href="https://econsultancy.com/blog/67490-10-things-you-didn-t-know-about-wechat/">WeChat</a> is as successful and fascinating as ever.</p> <p><a href="http://www.hero.cx/">Hero</a> is a new app designed to allow consumers to message businesses. We caught up with its founder, Adam Levene.</p><p><a href="https://econsultancy.com/blog/67584-start-me-up-hero-app-lets-consumers-message-businesses/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67563 2016-02-26T13:58:00+00:00 2016-02-26T13:58:00+00:00 How Tinder has changed ecommerce Youtse Sung <p><strong>Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn. </strong></p> <p>As the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps.</p> <p>This has kicked off a UX and design phenomena rapidly becoming known as 'Tinderisation'.</p><p><a href="https://econsultancy.com/blog/67563-how-tinder-has-changed-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67539 2016-02-17T15:18:04+00:00 2016-02-17T15:18:04+00:00 Six trends the new Quartz app has joyfully piggybacked Ben Davis <p><strong>The new Quartz app is fun, perhaps divisive, but bang on trend, showing us what content distribution might look like soon.</strong></p> <p>When Quartz was founded, <a href="https://econsultancy.com/blog/64984-quartz-what-s-so-great-about-it/">it was pretty revolutionary</a> for news on the web - mobile first, big bold text, single stream layout, changing topics, great data viz, free to use (!), a daily digest email, etc.</p> <p>Since then, it has adapted somewhat to compete with click bait on social media, but hasn't really been 'bleeding edge' in rapidly-evolving mobile.</p> <p>The Quartz app changes that. Here are six things to take note of, that all media companies should be investigating.</p><p><a href="https://econsultancy.com/blog/67539-six-trends-the-new-quartz-app-has-joyfully-piggybacked/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67483 2016-02-04T14:53:00+00:00 2016-02-04T14:53:00+00:00 What is Peach & should marketers even care? Jack Simpson <p><strong>Rejoice! Yet <a href="https://econsultancy.com/blog/66709-15-brand-new-social-networks-you-ve-never-heard-of-but-should-definitely-try/">another social network!</a> They’re so common these days that if we reviewed all of them we’d do pretty much nothing else and our readers would drift away and the bosses would start getting fidgety and… well it just wouldn’t be pretty. </strong></p> <p>So what makes Peach so special?</p><p><a href="https://econsultancy.com/blog/67483-what-is-peach-should-marketers-even-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67479 2016-02-04T10:48:00+00:00 2016-02-04T10:48:00+00:00 Times of London Weekly: Fantastic app, but I want it in... London Ben Davis <p><strong>The Times launched 'The Times of London Weekly', its international digital offering, last month.</strong></p> <p>After investigating the app, I loved the idea of it and wanted to try a subscription for a month or two.</p> <p>One problem, I can't get it in the UK. It's an interesting quirk of the all-or-nothing subscription model; let's take a look in more detail.</p><p><a href="https://econsultancy.com/blog/67479-times-of-london-weekly-fantastic-app-but-i-want-it-in-london/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67324 2015-12-15T15:44:15+00:00 2015-12-15T15:44:15+00:00 How Western mobile apps are making headway in China: stats Luke Richards <p><strong>The Chinese mobile landscape is a fascinating market to study. </strong></p> <p>On the first hand we see a vast population over a very large and diverse geography.</p> <p>This has been the perfect condition for fast mobile growth in recent years, even nearing 100% penetration as we enter 2016.</p><p><a href="https://econsultancy.com/blog/67324-how-western-mobile-apps-are-making-headway-in-china-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67282 2015-12-14T11:36:00+00:00 2015-12-14T11:36:00+00:00 SEO trends in 2016: What do the experts predict? Ben Davis <p><strong>What does 2016 have in store for SEO?</strong></p> <p>The experts <a href="https://econsultancy.com/blog/67272-what-were-the-big-seo-trends-of-2015/">have already summed up 2015</a>, let's see what the crystal balls reveals for the year ahead.</p> <p><a href="https://econsultancy.com/blog/67282-seo-trends-in-2016-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67089 2015-10-26T14:46:00+00:00 2015-10-26T14:46:00+00:00 Are marketers overestimating mobile search? Patricio Robles <p><strong>Every month Google delivers results for about 50bn mobile searches, and in May the search giant revealed that mobile devices produce more searches than their desktop cousins in 10 countries, including the US and Japan.</strong></p> <p>So it's no surprise that marketers are paying a lot of attention to mobile search, from ensuring that their sites live up to Google's mobile-friendliness standards to pouring money into mobile paid search.</p><p><a href="https://econsultancy.com/blog/67089-are-marketers-overestimating-mobile-search/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67022 2015-10-12T14:13:47+01:00 2015-10-12T14:13:47+01:00 Nine things I love about the Trainline app Ben Davis <p><strong>Trainline is doing everything right at the moment.</strong></p> <p>You may have noticed a rebrand in August 2015 alongside the launch of a refreshed mobile app. The app has now been released for iPad, too. And, relief, there's an Apple Watch version for travellers in first class (I'm joking, don't take me for a Corbynister).</p><p><a href="https://econsultancy.com/blog/67022-nine-things-i-love-about-the-trainline-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66974 2015-09-30T09:30:00+01:00 2015-09-30T09:30:00+01:00 eBay's focus on UX pays off: mobile app review Jack Simpson <p><strong>To mark its 20th anniversary, eBay has launched a brand new version of its mobile app for Android and Apple. </strong></p> <p>eBay claims the new design provides an improved shopping experience and that browsing and buying items is now much easier. I thought I’d check it out and see for myself.</p><p><a href="https://econsultancy.com/blog/66974-ebay-s-focus-on-ux-pays-off-mobile-app-review/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66934 2015-09-23T01:50:00+01:00 2015-09-23T01:50:00+01:00 APAC Insights: How Wego launched a travel app in Asia-Pacific David Moth <p><strong>The online travel industry is both competitive and complex, with many different vendors, aggregators and review sites vying for people’s attention.</strong></p> <p>Travel comparison site Wego is attempting to cut through the noise and gain market share in Asia and the Middle East.</p><p><a href="https://econsultancy.com/blog/66934-apac-insights-how-wego-launched-a-travel-app-in-asia-pacific/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66855 2015-08-25T14:30:00+01:00 2015-08-25T14:30:00+01:00 Why Pinterest should be part of your marketing strategy Chloe Young <p><strong>Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach.</strong></p><p><a href="https://econsultancy.com/blog/66855-why-pinterest-should-be-part-of-your-marketing-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66837 2015-08-20T15:03:49+01:00 2015-08-20T15:03:49+01:00 Three points to consider when developing a mobile app strategy Carin Van Vuuren <p><strong>As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.</strong></p><p><a href="https://econsultancy.com/blog/66837-three-points-to-consider-when-developing-a-mobile-app-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66699 2015-08-12T16:00:00+01:00 2015-08-12T16:00:00+01:00 App UX analytics: success relies on going beyond the numbers Alon Even <p><strong>Professionals from all mobile disciplines have pondered the need for a better way to get the most out of their app development efforts.</strong></p> <p>This applies to mobile product managers, UX and UI designers, app marketers, onboarding experts and conversion mavens of all colors and stripes. </p><p><a href="https://econsultancy.com/blog/66699-app-ux-analytics-success-relies-on-going-beyond-the-numbers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66748 2015-07-30T10:00:27+01:00 2015-07-30T10:00:27+01:00 Rogue apps add to ad fraud concerns Patricio Robles <p><strong>Advertisers stressed out by ad fraud have a new source of concern to contend with: Rogue apps that could be running nearly a billion dollars worth of ads that aren't seen.</strong></p> <p><a href="http://www.bloomberg.com/news/articles/2015-07-23/thousands-of-apps-secretly-run-ads-that-users-can-t-see">According to</a> online ad fraud detection firm Forensiq, thousands of iOS, Android and Windows Mobile apps are running ads that aren't being displayed to users.</p><p><a href="https://econsultancy.com/blog/66748-rogue-apps-add-to-ad-fraud-concerns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66724 2015-07-22T10:17:00+01:00 2015-07-22T10:17:00+01:00 Apple Watch: owners love it, but should brands buy in? Patricio Robles <p><strong>Earlier this year, Apple released the Apple Watch to much fanfare, and a fair amount of <a href="https://econsultancy.com/blog/66181-one-of-the-more-sarcastic-apple-watch-articles-you-ll-read-today">skepticism</a>.</strong></p> <p>Months later, the long term prospects for Apple's newest product are still debatable, but data is starting to emerge about the device's initial owners.</p><p><a href="https://econsultancy.com/blog/66724-apple-watch-owners-love-it-but-should-brands-buy-in/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66698 2015-07-20T09:25:00+01:00 2015-07-20T09:25:00+01:00 Are marketers underestimating the power of apps? Ian Woolley <p><strong>In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. </strong></p> <p>Last year it was forecast that mobile searches would eclipse desktop and tablet searches, a prediction that rang true.</p><p><a href="https://econsultancy.com/blog/66698-are-marketers-underestimating-the-power-of-apps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66444 2015-05-13T13:49:20+01:00 2015-05-13T13:49:20+01:00 How consumers behave on ecommerce apps Christopher Ratcliff <p><strong>Here’s some advice on how best to take advantage of the latest consumer data around app usage.</strong></p> <p>Ecommerce apps sometimes get a rough press, but it’s more to do with the retailers that provide an app instead of offering a decent mobile optimised web experience.</p><p><a href="https://econsultancy.com/blog/66444-how-consumers-behave-on-ecommerce-apps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66325 2015-04-27T10:40:00+01:00 2015-04-27T10:40:00+01:00 Start Me Up! A profile of Poq Graham Charlton <p><strong><a href="http://poqstudio.com/">Poq</a> is a commerce platform for native retail apps. The SaaS platform enables over 30 retailers, including House of Fraser to deliver mobile apps across Android and iOS.</strong></p> <p>I asked Poq co-founders Øyvind Henriksen and Michael Langguth about the business and their plans for world domination...</p><p><a href="https://econsultancy.com/blog/66325-start-me-up-a-profile-of-poq/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66171 2015-03-09T11:15:00+00:00 2015-03-09T11:15:00+00:00 Six useful mobile marketing case studies David Moth <p><strong>Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers.</strong></p> <p>In this post I’ll roundup six interesting mobile case studies, some of which perhaps lean more towards being about multichannel marketing.</p> <p>These have mostly been borrowed from the <a href="https://econsultancy.com/case-studies/">Econsultancy Case Studies Database</a>, which is packed full of useful examples from a range of brand and industries.</p><p><a href="https://econsultancy.com/blog/66171-six-useful-mobile-marketing-case-studies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66165 2015-03-05T13:58:00+00:00 2015-03-05T13:58:00+00:00 Grocery mobile apps: Are retailers catering to repeat customers? David Moth <p><strong>In recent weeks I’ve been investigating how grocery retailers handle the online customer experience.</strong></p> <p>Ecommerce is a small but growing channel for the grocery industry so it’s important to offer a decent UX.</p><p><a href="https://econsultancy.com/blog/66165-grocery-mobile-apps-are-retailers-catering-to-repeat-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66138 2015-02-27T10:31:58+00:00 2015-02-27T10:31:58+00:00 Russian social media marketing still working during tough economic times Hannes Ben <p><strong>While several international ecommerce businesses have suffered heavily from the decline in the Russian economy, there are still ways of reaching the Russian market effectively.</strong></p><p><a href="https://econsultancy.com/blog/66138-russian-social-media-marketing-still-working-during-tough-economic-times/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66133 2015-02-26T17:04:02+00:00 2015-02-26T17:04:02+00:00 Seven reasons why retailers should have an app (and six why they shouldn’t) Christopher Ratcliff <p><strong>An experiment in trying to combat my own deep-seated prejudices.</strong></p> <p>If you saw me in the street and said “hey Christopher Ratcliff, noted ecommerce and digital marketing expert, I run a successful retail website and was thinking of building a mobile app. Is this a good idea or a bad idea?” I would reply with the following…</p> <p>“Well this fake moustache and cowboy hat disguise is clearly not working, but your flattery has touched me greatly and as soon as you’ve let go of my arm I shall answer your question right away.”</p><p><a href="https://econsultancy.com/blog/66133-seven-reasons-why-retailers-should-have-an-app-and-six-why-they-shouldn-t/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66086 2015-02-13T09:50:59+00:00 2015-02-13T09:50:59+00:00 Four product marketing reasons why Tinder got really, really big James Carson <p><strong>If you are looking to build an app or other online service there are some clever product marketing plays that enabled Tinder’s incredible success - these should be taken seriously. </strong></p><p><a href="https://econsultancy.com/blog/66086-four-product-marketing-reasons-why-tinder-got-really-really-big/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65980 2015-01-19T10:29:19+00:00 2015-01-19T10:29:19+00:00 App store optimisation (ASO) for Google Play and Apple App Store Christopher Ratcliff <p><strong>With more than 1.3m apps available in Google Play and 1.2m apps available in the Apple App Store, how can you increase the chance of yours being discovered by searchers?</strong></p><p><a href="https://econsultancy.com/blog/65980-app-store-optimisation-aso-for-google-play-and-apple-app-store/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65929 2015-01-05T11:12:00+00:00 2015-01-05T11:12:00+00:00 20 ecommerce trends and predictions for 2015 Graham Charlton <p><strong>Just before Christmas I asked our expert panel of ecommerce professionals to look into their crystal balls and predict the trends that are likely to shape ecommerce in 2015. </strong></p> <p>Here are 20 such predictions, from mobile to multichannel...</p><p><a href="https://econsultancy.com/blog/65929-20-ecommerce-trends-and-predictions-for-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65782 2014-11-19T11:54:00+00:00 2014-11-19T11:54:00+00:00 Argos' Xmas gift finder app reviewed Graham Charlton <p><strong>Argos launched its Christmas gift finder this week, with a swipe to like app for mobile and desktop. </strong></p> <p>The app has been soft-launched, and received more than 300,000 visits, three quarters of those from mobile devices.</p> <p>I've been trying the app out.</p><p><a href="https://econsultancy.com/blog/65782-argos-xmas-gift-finder-app-reviewed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65690 2014-10-31T09:01:45+00:00 2014-10-31T09:01:45+00:00 Is there a future for native apps? Danny Bluestone <p><strong>Recent research seems to casts doubt on the future growth of the once-thriving app economy. </strong></p> <p>According to <a title="Deloitte" href="http://www.ft.com/cms/s/4c3e5708-2628-11e4-9bca-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F4c3e5708-2628-11e4-9bca-00144feabdc0.html%3Fsiteedition%3Duk&amp;siteedition=uk&amp;_i_referer=#axzz3GOFrxaKq">Deloitte</a>, almost a third of UK-based smartphone users no longer download new apps in a typical month. This finding has been replicated by <a title="Comscore" href="https://gigaom.com/2014/08/22/are-we-in-a-mobile-app-glut-report-says-most-us-phone-owners-arent-downloading-apps/">Comscore</a> in the US.</p> <p>Worryingly, Deloitte also reported that nine out of ten users never spend money on apps. Even the seemingly infallible Candy Crush Saga profits are slumping much faster than expected. </p> <p>So, has the notoriously short digital attention span already moved on? What are the reasons behind this 'app fatigue', and are there any implications for the place of <a href="https://econsultancy.com/reports/mobile-websites-and-apps-optimization-best-practice-guide">native apps</a> in future business models?</p><p><a href="https://econsultancy.com/blog/65690-is-there-a-future-for-native-apps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65608 2014-10-17T10:54:00+01:00 2014-10-17T10:54:00+01:00 Mobile ticketing for buses: why generational relevancy matters Ben Davis <p><strong>Customer experience is about relevancy.</strong></p> <p>Many providers of services are finding that generational relevancy is a new factor they need to consider and one that likely requires a good deal of investment.</p> <p>It's not prudent to avoid investment and hope that being a second or third mover will keep your digitally-demanding customers just sweet enough.</p> <p>The fact is, if you improve the <a href="https://econsultancy.com/blog/65576-what-do-we-mean-by-a-great-customer-experience">customer experience</a> without even changing the service you provide, customers will be happier. They'll think they're getting more for their money and they are.</p> <p>I'll give an example. First UK Bus introduced mobile ticketing in spring 2014. There's an mticket app on which tickets can be bought, stored and activated. For those of you not in the regions of the UK, these buses were often cash only (smart cards, similar to London's Oyster, are yet to be rolled out).</p> <p>Here's why this mticketing works and why more companies should be moving sooner.</p><p><a href="https://econsultancy.com/blog/65608-mobile-ticketing-for-buses-why-generational-relevancy-matters/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65596 2014-10-16T10:50:00+01:00 2014-10-16T10:50:00+01:00 iPad app review: Manchester City's digital ambition is clear to see Ben Davis <p><strong>Manchester City is at the forefront of digital in the footballing world.</strong></p> <p>We've <a href="https://econsultancy.com/search?utf8=%E2%9C%93&amp;query=manchester+city&amp;x=0&amp;y=0">written about MCFC</a> a lot and found there are <a href="https://econsultancy.com/blog/10996-why-do-premier-league-clubs-offer-such-an-awful-user-experience">plenty of clubs that are way behind</a>. That's understandable, given the gulf in finances between some teams.</p> <p>What City does very well in this new iPad app is to create an experience that's about football (duh!) and content and is enjoyable to use. It befits the sport and should please the fan.</p> <p>Plenty of <a href="https://econsultancy.com/blog/63774-is-real-madrid-a-digital-galactico-well-not-really">rival apps</a> don't allow you to watch highlights (without paying) and don't put enough effort into editorial, preferring to concentrate on monetisation.</p> <p>Let's take a closer look at the City App.</p><p><a href="https://econsultancy.com/blog/65596-ipad-app-review-manchester-city-s-digital-ambition-is-clear-to-see/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65336 2014-08-19T14:15:00+01:00 2014-08-19T14:15:00+01:00 The new Google Analytics iOS app: a review Graham Charlton <p><strong>Google released its first <a href="https://itunes.apple.com/gb/app/id881599038?mt=8">analytics app for iOS</a> at the end of July, which follows on from the release of a new Android version in June.</strong></p> <p>As someone who has been pinching and zooming to view our site's stats on a mobile browser, the new mobile app is more than welcome.</p> <p>So how well does it work? And how does it compare to the desktop features? </p><p><a href="https://econsultancy.com/blog/65336-the-new-google-analytics-ios-app-a-review/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65144 2014-07-09T11:39:00+01:00 2014-07-09T11:39:00+01:00 Payment is all about convenience: where does that leave the mobile? Ben Davis <p><strong>Payment is kicking off again.</strong></p> <p>London buses are now cashless. CaixaBank and Barclaycard have both launched contactless payment wristbands.</p> <p>This begs the question – can mobile muscle in further on in-store payment and loyalty, or is the opportunity disappearing?</p><p><a href="https://econsultancy.com/blog/65144-payment-is-all-about-convenience-where-does-that-leave-the-mobile/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65142 2014-07-08T16:29:47+01:00 2014-07-08T16:29:47+01:00 Start Me Up! Voxel: try mobile apps before you install them Ben Davis <p><strong>Voxel places mobile apps in the cloud, enabling users to try them within ads, before they choose to install.</strong></p> <p>With mobile app advertising continuing to increase, not least <a href="https://econsultancy.com/blog/64433-what-s-been-happening-with-facebook-s-mobile-app-ads-2">on Facebook</a>, I spoke to David Zhao, CEO of <a href="https://www.voxel.com/">Voxel</a>, about the company's challenges and goals.</p><p><a href="https://econsultancy.com/blog/65142-start-me-up-voxel-try-mobile-apps-before-you-install-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65060 2014-06-23T15:03:25+01:00 2014-06-23T15:03:25+01:00 Start Me Up! URX: deep linking for mobile apps Ben Davis <p><strong>Mobile and customer experience are perhaps the hottest topics in digital at the moment.</strong></p> <p>Deep linking allows a user to click a link on the mobile web and be served content from within a native app. John Milinovich is CEO of <a href="http://urx.com/">URX</a>, a company providing deep linking technology.</p> <p>We caught up with him to ask him a few questions about the project and its goals.</p><p><a href="https://econsultancy.com/blog/65060-start-me-up-urx-deep-linking-for-mobile-apps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65035 2014-06-18T10:03:06+01:00 2014-06-18T10:03:06+01:00 The rise of freemium apps Ben Davis <p><strong>The freemium model is in the ascendancy when it comes to apps.</strong></p> <p>Paid apps peaked in 2013 according to Jon Reynolds, CEO of SwiftKey. SwiftKey provides an app bringing smart prediction technology to your mobile keyboard and, indeed, has itself gone down the freemium route.</p> <p>The app used to cost $4 and was consistently in the paid charts, now it's free to download, with in-app purchases available.</p> <p>So, what are the reasons for and consequences of the rise of freemium apps?</p><p><a href="https://econsultancy.com/blog/65035-the-rise-of-freemium-apps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64982 2014-06-11T11:06:00+01:00 2014-06-11T11:06:00+01:00 Have responsive and adaptive design made the app vs mobile web debate irrelevant? Graham Charlton <p><strong>A few years ago, there was much debate around the best mobile solution for businesses: <a href="https://econsultancy.com/blog/8178-native-apps-versus-mobile-websites-three-simple-rules#i.uxbbzl7fpfssuh">native apps or stand alone mobile sites</a>. </strong></p> <p>To summarise the argument, apps allowed more functionality (geo-location, barcode scanners etc), while mobile sites had the advantage of appealing to the casual mobile searcher, and across a range of devices. </p> <p>As iOS devices dominated the mobile web back then, an app was often the best solution, but this is no longer the case. </p> <p>Now, thanks to <a href="https://econsultancy.com/reports/mobile-web-design-and-development-best-practice-adaptive-web-design">responsive and adaptive design,</a> as well as HTML5, mobile sites can offer many of the same features as apps. </p> <p>So does this mean apps and stand-alone mobile sites are no longer needed? </p><p><a href="https://econsultancy.com/blog/64982-have-responsive-and-adaptive-design-made-the-app-vs-mobile-web-debate-irrelevant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>