Posts tagged with Apps

Zara releases a pointless iPhone app

Fashion retailer Zara released an iPhone app recently, which falls well short of what a retailer could achieve with an iPhone app, in terms of promoting products and providing useful information for users.

The app offers a few pictures of its clothing range and new arrivals, but little else. Having looked at the app, I do wonder why they have bothered at all...

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Q&A: Cisco's Zoe Sands talks about mobile marketing

A lot of coverage has been given to mobile phones recently, especially with Google’s Nexus One looming, the ongoing battle of platforms and the continuing onslaught of the iPhone. 

I’ve already opined that although 2010 “won’t exactly be the year of mobile, but it will be a big year for mobile”, so with this in mind, marketers need to be thinking about what kind of options are open to them in this rapidly developing area. 

But understanding and navigating mobile marketing can be a bit of a minefield. I caught up with Zoe Sands from Cisco to discuss the various issues within this often complex area.

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App review: Tesco Wine Finder for iPhone

Tesco's R&D team has been busy lately; after introducing a store finder app last month, Tesco has now launched a visual search app for wine discovery.

The Wine Finder app (iTunes link) allows users to take a picture of a bottle of wine and find related results from Tesco's range, and see price and other information about the bottle.

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Q&A: GetJar CEO Ilja Laurs on mobile apps

Ilya LaursGetJar, currently closing in on the 1bn download mark. is the largest cross-platform store for mobile apps, and the second largest app store after Apple's.

I've been talking to GetJar founder and CEO Ilya Laurs about the mobile apps market, and why he believes that apps will eventually become bigger than the internet...

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App review: House of Fraser on iPhone

House of Fraser launched an iPhone app last week, which allows customers to search for gifts on their mobiles.

The GiftFinder app also allows users to buy direct from the app, I've been seeing how well this works...

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Review: The Guardian's iPhone app

Having introduced a new mobile website earlier this year, The Guardian's iPhone app was released today.

The app, developed by 2ergo, is £2.39 to download, offers some useful features, such as offline browsing, and a customisable homepage. I've been trying it out this morning...

Guardian iPhone app

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Mobile site review: Twitter

Though there are now plenty of third party apps for this, Twitter has just launched a new mobile version of its website, optimised for iPhone, Android and N60.

I did try to use the old version of the mobile Twitter site before switching to Tweetie and Tweetdeck, and it wasn't the best user experience, and it was difficult to keep a track of mentions and direct messages. 

According to the Twitter blog, plenty of people are still accessing Twitter via mobile browsers. I've been trying it out...

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30 iPhone apps reviewed

2009 may not have been the much vaunted year of mobile, progress has been made, both in terms of handsets and tariffs, as well as development of mobile sites, and most notably, apps.

The App Store now has more than 100,000 apps available, and 2bn have been downloaded over the last year. With that many apps, there will certainly be a lot of dross and copycat apps, but there are some good ones.

I've reviewed 30 iPhone apps this year, and I've collated them together in one handy post...

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Facebook's virtual currency conundrum

Social networking giant Facebook is reportedly going to pull in approximately half a billion dollars this year in advertising revenue. It's a significant amount, but hundreds of millions of dollars more are being made on Facebook through virtual currency transactions that Facebook has no part of.

Facebook, of course, has its own official virtual currency, Credits, but most Facebook app developers can't integrate them with their apps, and are not required to use them.

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Q&A: Gerrard Dennis of Simply Group on e-commerce

The Simply Group operates seven e-commerce sites in the UK, from SimplyScuba, to the recently relaunched SimplyBeach.

I've been talking to founder Gerrard Dennis about the challenges of running seven separate sites...

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Mobile news sites: best practice tips

Most of the UK's newspapers now have mobile versions of their websites, but many could provide a better range of content and user experience.

Here are some best practice tips for mobile newspaper sites...

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Is NDA culture hurting developers?

Ars Technica has an interesting post revealing some sordid tales from the world of iPhone development. The tales center on iPhone app developers who claim to have developed apps that they really didn't develop. And they're getting away with it because of an NDA culture that permeates much of the development world.

NDAs, or non-disclosure agreements, of course, are those pesky little agreements that you've probably asked been asked to sign a million times if you work in the world of technology. In some markets, just about everyone asks that an NDA be signed for the smallest of things. Sometimes I half expect to be asked to sign an NDA if I ask where the bathroom is when working on-site with a client.

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