Posts tagged with Apps

Facebook changes put end users above app developers

The app economy generates big bucks for Facebook's most prolific developers. Thanks in large part to virtual goods, the companies which develop some of Facebook's most popular apps are reportedly pulling in over $100m/year individually.

But what's good for Facebook's app developers isn't necessarily good for Facebook's users. App developers are understandably willing to go as far as Facebook will allow them to in their quest to acquire more users and generate more revenue.

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Mobile web experience letting users down: report

After years of too much hype, it's safe to say that the mobile internet is here. Sure, a lot of the activity is taking place in closed gardens (App Store, cough). But thanks to the wide availability of internet-enabled handsets, the rise of smartphones and 3G networks, more and more people are accessing websites through their mobiles.

Unfortunately, access and demand haven't yet produced the ideal mobile web experience. In fact, according to a recent study conducted by Gomez, Inc., in the past year two out of three mobile users have run into problems while trying to access websites on their mobiles.

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App review: Yell.com for iPhone

Yell.com has just released a free iPhone app allowing users to search for local businesses in the UK.

There are already some pretty good apps available, such as Yelp and Qype Radar, that provide local listings, so I've been trying out the Yell.com app to see how it measures up...

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Facebook cracks down on ads, developers left out in the cold

There are more opportunities than ever for developers today but that doesn't mean that making money is always easy. Some of the most attractive platforms for developers are far from perfect and fraught with risk.

Some Facebook app developers were reminded of that this weekend when their applications were shut down without warning due to ads served up by the third party Facebook ad networks many of them rely on to generate revenue.

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App review: The Spectator for iPhone

Political magazine The Spectator has just launched an iPhone app with an interesting subscription model. Unlike recent apps released by other publishers such as FT.com and The Telegraph, The Spectator's version charges users 59p per week for access.

However, while the subscription model might be intriguing, and offers a glimpse of how publishers may make money from mobile apps, it fails to deliver on user experience...

The Spectator iPhone app

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Q&A: lastminute.com's Marko Balabanovic on innovation

Marko BalabanovicMarko Balabanovic won an award for Innovation in Multichannel Marketing at Econsultancy's Innovation Awards last year, and this year he is a member of the judging panel.

I've been talking to Marko, who is Head of Innovation at lastminute.com, about lastminute.com labs, how the team looks to innovate, and some of the products it has created...

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Facebook Lite simplifies, complicates Facebook

If you've used Facebook, you've probably lamented a few things. Despite the fact that Facebook generally has a clean interface, navigating all of its features is not the easiest thing in the world. And Facebook isn't the most responsive website either.

In an effort to simplify the experience and make it faster for those who don't have a high-speed connection (or a lot of time to waste), Facebook has launched a version of its website called Facebook Lite. Currently it's available to users in the United States and India via lite.facebook.com but most expect it to be rolled out globally sooner than later.

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Mobile app review: Flickr on iPhone

The Flickr iPhone app was released this week, with many of the features that are available on the main site,  browsing photos as well as uploading and tagging photos taken on the phone.

We use Flickr for hosting the photos used on this blog, and to upload iPhone screenshots I've had the option of uploading via email, or plugging the phone into the laptop and uploading this way, which can take some time.

I'm hoping that the app can make this process a little easier...

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Spotify and the problem with customer ratings and reviews

Spotify and the problem with customer ratings and reviewsWe all know that customer reviews can boost trust and credibility, and as such they can drive serious improvements to conversion rates and search rankings.

But Houston, we have a problem. The problem with customer reviews is this: the lack of proper customers.

The launch of the Spotify iPhone app demonstrates this issue quite clearly. Non-paying customers are giving one-star ratings to the app on the basis that they are non-paying customers!

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App review: Spotify on iPhone

The eagerly awaited Spotify app is now available for download for UK and European mobile users to download, for both Android and iPhone users.

The app allows you to sync playlists, stream music to your phone through a wi-fi connection, and best of all, to access playlists when you are offline.

I've been trying the new Spotify iPhone app out...

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Best practice tips for iPhone apps

Apps are big business, with Apple recently passing the landmark of 1.5bn apps downloaded by users, and there are now more than 65,000 iPhone apps in the App Store.

With so many competing apps, developers and brands need to deliver the best possible user experience. Here are a few best practice tips for improving the usability of iPhone apps...

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Facebook's most popular app ever? It's probably not what you think

If you had to guess what the most popular Facebook app on Facebook is, chances are you're not thinking that it has anything to do with fruits, vegetables and cows. But you'd be very wrong. What is the most popular app on Facebook? FarmVille.

As the name suggests, FarmVille is a game that gives users the ability to "grow delicious fruits and vegetables and raise adorable animals" on their own virtual farms. With nearly 35m active monthly users and 12m active daily users, FarmVille has just about grown itself into the most popular Facebook application ever. When FarmVille surpasses 35,554,755 active monthly users, it will surpass the record set by the How Well Do You Know Me? application.

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