Posts tagged with Apps

Three points to consider when developing a mobile app strategy

As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.

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App UX analytics: success relies on going beyond the numbers

Professionals from all mobile disciplines have pondered the need for a better way to get the most out of their app development efforts.

This applies to mobile product managers, UX and UI designers, app marketers, onboarding experts and conversion mavens of all colors and stripes. 

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Rogue apps add to ad fraud concerns

Advertisers stressed out by ad fraud have a new source of concern to contend with: Rogue apps that could be running nearly a billion dollars worth of ads that aren't seen.

According to online ad fraud detection firm Forensiq, thousands of iOS, Android and Windows Mobile apps are running ads that aren't being displayed to users.

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Apple Watch: owners love it, but should brands buy in?

Earlier this year, Apple released the Apple Watch to much fanfare, and a fair amount of skepticism.

Months later, the long term prospects for Apple's newest product are still debatable, but data is starting to emerge about the device's initial owners.

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Are marketers underestimating the power of apps?

In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. 

Last year it was forecast that mobile searches would eclipse desktop and tablet searches, a prediction that rang true.

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How consumers behave on ecommerce apps

Here’s some advice on how best to take advantage of the latest consumer data around app usage.

Ecommerce apps sometimes get a rough press, but it’s more to do with the retailers that provide an app instead of offering a decent mobile optimised web experience.

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Start Me Up! A profile of Poq

Poq is a commerce platform for native retail apps. The SaaS platform enables over 30 retailers, including House of Fraser to deliver mobile apps across Android and iOS.

I asked Poq co-founders Øyvind Henriksen and Michael Langguth about the business and their plans for world domination...

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Six useful mobile marketing case studies

Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers.

In this post I’ll roundup six interesting mobile case studies, some of which perhaps lean more towards being about multichannel marketing.

These have mostly been borrowed from the Econsultancy Case Studies Database, which is packed full of useful examples from a range of brand and industries.

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Grocery mobile apps: Are retailers catering to repeat customers?

In recent weeks I’ve been investigating how grocery retailers handle the online customer experience.

Ecommerce is a small but growing channel for the grocery industry so it’s important to offer a decent UX.

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Russian social media marketing still working during tough economic times

While several international ecommerce businesses have suffered heavily from the decline in the Russian economy, there are still ways of reaching the Russian market effectively.

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Seven reasons why retailers should have an app (and six why they shouldn’t)

An experiment in trying to combat my own deep-seated prejudices.

If you saw me in the street and said “hey Christopher Ratcliff, noted ecommerce and digital marketing expert, I run a successful retail website and was thinking of building a mobile app. Is this a good idea or a bad idea?” I would reply with the following…

“Well this fake moustache and cowboy hat disguise is clearly not working, but your flattery has touched me greatly and as soon as you’ve let go of my arm I shall answer your question right away.”

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Four product marketing reasons why Tinder got really, really big

If you are looking to build an app or other online service there are some clever product marketing plays that enabled Tinder’s incredible success - these should be taken seriously. 

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