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The online travel industry is both competitive and complex, with many different vendors, aggregators and review sites vying for people’s attention.
Travel comparison site Wego is attempting to cut through the noise and gain market share in Asia and the Middle East.
Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach.
As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.
Professionals from all mobile disciplines have pondered the need for a better way to get the most out of their app development efforts.
This applies to mobile product managers, UX and UI designers, app marketers, onboarding experts and conversion mavens of all colors and stripes.
Advertisers stressed out by ad fraud have a new source of concern to contend with: Rogue apps that could be running nearly a billion dollars worth of ads that aren't seen.
According to online ad fraud detection firm Forensiq, thousands of iOS, Android and Windows Mobile apps are running ads that aren't being displayed to users.
Earlier this year, Apple released the Apple Watch to much fanfare, and a fair amount of skepticism.
Months later, the long term prospects for Apple's newest product are still debatable, but data is starting to emerge about the device's initial owners.
In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app.
Last year it was forecast that mobile searches would eclipse desktop and tablet searches, a prediction that rang true.
Here’s some advice on how best to take advantage of the latest consumer data around app usage.
Ecommerce apps sometimes get a rough press, but it’s more to do with the retailers that provide an app instead of offering a decent mobile optimised web experience.
Poq is a commerce platform for native retail apps. The SaaS platform enables over 30 retailers, including House of Fraser to deliver mobile apps across Android and iOS.
I asked Poq co-founders Øyvind Henriksen and Michael Langguth about the business and their plans for world domination...
Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers.
In this post I’ll roundup six interesting mobile case studies, some of which perhaps lean more towards being about multichannel marketing.
These have mostly been borrowed from the Econsultancy Case Studies Database, which is packed full of useful examples from a range of brand and industries.
In recent weeks I’ve been investigating how grocery retailers handle the online customer experience.
Ecommerce is a small but growing channel for the grocery industry so it’s important to offer a decent UX.
While several international ecommerce businesses have suffered heavily from the decline in the Russian economy, there are still ways of reaching the Russian market effectively.