Posts tagged with Appsavvy

appssavvy: Virtual goods increase real world purchase intent

Virtual goods are a thriving business online. And according to appssavvy, they also drive purchase intent in the real world. The social media direct sales company put out research today that online goods also build brand awareness and sales rates offline. 

The company's new study, Social Activity: Driving Real World Results For Brands, found that branded virtual goods had real sales results offline.

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Branded apps: Should they be free or paid?

The sheer volume of applications available in the mobile space guarantees that most of them will fail. Before brands dip their toe in the water of branded apps, they have an important question to ask. Do free apps make sense?

That question was a big topic of discussion at the Digiday:APPS conference in New York on Wednesday. Emcee Chris Cunningham of Appsavvy declared that within the next year we will see "Darwinism of the app space” as hordes of applications die off from lack of use. 

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