Posts tagged with Apps Fire

Smartphone users are ready for more targeted ads


It's already been established that iPhone users are happy spending money on their phones. Just this week AppsFire, found that the average iPhone user has spent $80 on apps for their phone

But the key to the mobile ad market rests in bringing relevant ads to people where they are, on the go. For marketers to succeed with location-based advertising, consumers have to cooperate. Luckily, mobile phone users are proving open to advertising on their phones  — especially when they're relevant. 

And a new survey from Compete has found that smartphone users are ready and willing to get more targeted ads on their phones. 

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Apple starts marketing paid apps

Today's big announcement from Apple had to do with the new iPod's video capabilities, but the company has also made a small tweak that could be incredibly useful to those trying to earn revenue from iPhone apps. Apple is launching a new section in the iTunes store that highlights paid apps.

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