Posts tagged with Aps

73% of smartphone owners use a social networking app on a daily basis

Almost three quarters (73%) of smartphone owners use a social networking app on a daily basis and a further 19% at least weekly, according to a survey by Lightspeed Research.

In contrast, tablet owners tend to use business apps (63%) or finance/banking apps (56%) daily rather than social networking apps (32%).

This highlights the fact that marketers should not have a one-size fits all approach to mobile devices.

2 comments