Posts tagged with A Quantive

Is Facebook's AdSense finally on the way?

Some investors and analysts are increasingly bullish on Facebook's prospects for solving the social networking monetization riddle, something reflected in the recent increase in the company's share price.

Assuming that they're right, one thing remains to be seen: what Facebook's cash cow will be. One thing is not in question, however: there is no shortage of monetization ideas the company could conceivably pursue.


Publicis Groupe pulls the trigger on Razorfish acquisition

As reported before, Microsoft has been looking to sell digital agency Razorfish, a business it acquired through its $6bn purchase of ad services holding company aQuantive in 2007.

Yesterday, it announced a deal: Publicis Groupe, the world's second largest media agency, will be buying Razorfish for $530m in cash and Publicis Groupe treasury shares.

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Microsoft looks to sell Razorfish

When Microsoft acquired advertising services holding company aQuantive for $6bn in 2007, Microsoft CEO Steve Ballmer hailed the acquisition as "the next step in the evolution of our ad network".

The deal gave Microsoft aQuantive's three holdings: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions.