Posts tagged with Ar

Guess Watches unveils new iPhone app with AR and QR technology

Guess Watches took its first foray into mobile marketing today by launching a new iPhone app in the UK.

The app allows users to access details of the latest collections, promotions, news and exclusive special offers. It also includes a store finder and both QR and augmented reality (AR) scanners.

Mobile apps are becoming an extremely popular marketing tool for lifestyle brands, with L’Oreal and P&G both launching new promotional apps in recent months.

As with the L’Oreal app, Guess is using mobile to try and drive shoppers in-store rather than giving them a new way to purchase goods on their smartphone.

Though some of the features aren’t yet live, I tried it out to see how it stacks up...

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Aurasma: consumer use of AR is low, but growing over time

Augmented reality is becoming a common feature in marketing campaigns, yet there’s little evidence to suggest that it is catching on with consumers.

AR app Aurasma is making a huge effort to build awareness of the technology, and now works with more than 5,000 partners ranging from advertisers to schools.

One of its most successful partnerships is with Top Gear Magazine, which now embeds digital content in every monthly issue.

It has also worked with Universal to promote the new Jurassic Park DVD, and David Cameron is even said to have the app on his smartphone.

To find out more about how AR works, I spoke to head of partnerships and innovation Matt Mills…

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Four technologies marketers need to know about

As the name suggests, Econsultancy’s Future of Digital Marketing conference is about looking ahead to emerging trends and technologies.

In a talk about changes to interactive experiences, Foolproof founding partner Tom Wood looked at four technologies that are becoming more common in marketing campaigns, and whether they are likely to be around in the long term. 

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Chiquito and Bulmers jump on AR bandwagon

Mexican restaurant chain Chiquito and cider brand Bulmers have become the latest brands to launch augmented reality (AR) marketing campaigns.

AR marketing is fast becoming a common marketing tool, and last month we highlighted seven clever uses of the technology, but Chiquito is one of the first examples we’ve seen of an AR game aimed at children.

Placemats at the restaurant chain contain a kids’ food menu and a video game that can be accessed using AR app Blippar.

In the game creatures emerge from the placemat and the player has one minute to hit as many as they can.

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Seven awesome augmented reality campaigns

Augmented reality ads are slowly making their way into the mainstream, with more and more brands using the technology to engage consumers with hidden digital content.

We’ve reported on several major brands using AR for marketing campaigns, including Waitrose, Nestle, and Tesco.

However, while marketers are all too keen to trumpet their AR trials, stats around consumer engagement are like hens' teeth.

But following on from our post highlighting six successful uses of QR codes, we have found one or two examples of successful AR campaigns.

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The Guardian uses AR app Blippar to promote iPad edition

The Guardian ran its first augmented reality (AR) print ad on Saturday featuring an embedded competition and video content to promote its iPad edition.

Readers were able to access the digital content using AR app Blippar.

If using an iPad, the ads also linked the user directly to the App Store so they could download The Guardian iPad edition.

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Taco Bell builds on Doritos Locos Tacos launch with AR and QR codes

Taco Bell is using augmented reality (AR) and QR codes to build on its social marketing campaign for the launch of Doritos Locos Tacos.

The new taco, which comes in a nacho cheese Doritos shell, was launched yesterday after several weeks of promotional activity on Twitter and Facebook.

This included a Twitter competition last month, which asked people to retweet the name of the product and drummed up a serious amount of buzz in the process.

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Blippar: a QR code killer?

We wrote about Blippar back in May before it launched, but now the app is out there and major brands are on board, we can see how well this alternative to QR works. 

This week, Tesco has been running ads in several national newspapers, with 'Blippable' content for users with the iPhone or Android apps. 

So is Blippar a better alternative to QR codes, or does it still suffer from some of the same drawbacks? 

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Back to the future: How Hollywood is fueling the adoption of augmented reality

AVTR Coke Zero screengrab

Say what you will about Hollywood's lack of creativity, but the industry is decidedly innovative when it comes to movie promotion. Take augmented reality, for example. At the AR Immersion 2010 event in Los Angeles, execs rattled off examples of movie and TV studios using augmented reality (AR) to drive ticket sales, video on-demand purchases, and DVD sales at retail.

AR development firm Total Immersion hosted the event. Jason Smith, the company's manager of pre-sales and product marketing for North America, outlined three ways these movie and TV studios are making AR part of their marketing plans.

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Nestle’s augmented reality game blends technology and fun with solid branding strategy

Nestle logoAugmented reality (AR) advocates say that it's time for companies to start adding the unique blend of physical and virtual interaction into marketing plans now. While some brands still appear mystified (and scared, perhaps?) of the technology, others are proving that AR can serve as a highly effective, interactive marketing tool. CPG giant Nestle is the latest brand to experiment with AR, using it to turn an ordinary advergame into a memorable experience.

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Augmented reality: 10 real world examples from the superbrands

Exciting things are happening in the whizz-bang new world of augmented reality, which will surely hit the mainstream before too long.

Many of the world's top brands have experimented with AR recently, and while some of the first wave of apps are more gimmicky than useful, others certainly shine a light on what we can expect from this space in the months and years to come.

So, for your viewing pleasure, here are 10 augmented reality videos. I cheated on the headline as all of these are brand-led apart from the last one, which is a fantastic billboard ad that uses AR, and which once again proves that the Dutch know a thing or two about AR and mobile.

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Can Augmented Reality be a commercial success for e-commerce?

Augmented Reality (AR) is the next keyword wet dream for the online industry buzz word bingo enthusiasts. As social media becomes more ingrained in commercial planning and the excitement fades into practical solutions, it’s inevitable that the new kid on the block will start to make headlines.

I think AR is an exciting development. However, behind the pomp that surrounds another buzz word, is there a commercial model that could make AR a practical tool in the e-commerce armoury?

I’m going to stick my neck on the line and say yes....

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