Posts tagged with Arabia

Think local: how to optimise content for search in the Middle East

Econsultancy has published its first Search Engine Optimisation Best Practice Guide for the Middle East, authored by experienced digital marketing consultant, Husam Jandal.

Focused on country-specific search engine marketing strategies, the report stresses the importance of understanding your audience and producing locally relevant content for both the English and Arabic-speaking population. 

This blog post touches on just some of the issues that marketers need to take into account when optimising web pages in the Middle East. 

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Adapting digital marketing for the Middle East

In his last post on the Econsultancy blog, Tariq Seksek touched upon the importance of competitions, contest and sweepstakes when running a social media campaign in the Middle East.

While some brands may have found success in running such contests, others are of the opinion that competitions equate to buying fans, as the interest of the fans lies in the prize rather than the brand and its offerings.

I remember speaking to Mohamed Parham of Wild Peeta (Dubai’s social media darling brand) about two years ago, who emphasised the brand's organic growth of its fan and follower counts.

Whatever camp you belong to – growth by competitions or growth by content - it is important to consider the characteristics of the local market including demographics, usage habits and cultural sensitivities. 

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