Posts tagged with 'arbitron'
Once upon a time, NPR was an acronym for National Public Radio. That was then. Now, the company refers to itself as "a thriving media organization at the forefront of digital innovation." The formerly pureplay broadcast organization is now as likely to distribute its content via live streams, iPad apps and social media as over the airwaves.
We caught up with Lori Kaplan, NPR's director of audience insight and research, to discuss how NPR is measuring and acting on data from increasingly disparate sources, and to learn how non-profit metrics might differ from those used by traditional media organizations.