Click-and-collect has proven to be a popular service among shoppers, with UK retailer Argos revealing that its ‘check and reserve’ service accounted for 31% of total online sales in Q4 2012.
Similarly, Halfords introduced click-and-collect three years ago and now 86% of all its sales are for in-store collection.
The main benefit is the added convenience of being able to choose when and where to collect your purchases, rather than wasting time searching different stores for items that may or may not be in stock.
A new Econsultancy survey into Christmas shopping habits found that 45% of online consumers used reserve and collect over the Christmas period, which underlines the fact that retailers need to cater to customer demand for convenient delivery services.
Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV).
In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year.
This should come as no surprise. The business case for retailers investing in Pinterest is well past the tipping point. With over 70m global users, Pinterest is now the third most popular social network.
Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales.
Here are some of the most interesting digital marketing statistics we saw last week.
Statistics include Christmas shopping, eBay's referral traffic, mobile marketing, content marketing and how millennials use social.
For more digital marketing stats, check out our Internet Statistics Compendium.
Referral traffic from eBay to Argos increased by almost a third between October and November, thanks in part to a new click-and-collect partnership between the two retailers.
In September eBay signed a deal that enabled its customers to collect purchases from Argos’ UK stores, giving the online retailer a permanent foothold on the high street.
Argos currently achieves around 25% of its overall traffic from referrals, of which eBay now accounts for 11%. This equated to more than 600,000 visits in November.
Reserve-and-collect services are becoming ever more important for ecommerce retailers as consumers increasingly expect to be able to pick up their purchases when and where they choose.
In the past few weeks Asda has said it is looking to expand it click-and-collect service by installing collection points in new locations, which may include petrol forecourts, tube stations and university campuses.
Similarly Selfridges has opened a new drive-thru collection point on London’s Oxford Street, while a new service called StreetHub has launched with a view to helping small, independent retailers tap into the click-and-collect trend.
With this in mind, I thought it would be useful to round up some stats which show just why retailers are so keen to provide new delivery services to their customers.
Argos has launched a new Gift Guide minisite that aims to provide struggling shoppers with inspiration for Christmas presents.
It sits separately from the retailer’s existing ecommerce site but is linked to from its homepage.
The guide is part of Argos’ plans to secure its share of the whopping amount spent online over the festive season, which is predicted to reach £20.4bn in the final two months of this year.
To find out whether Argos’ Gift Guide will help to capture some additional sales, I browsed the site for Christmas inspiration.
Ebay has launched 'Click and Collect' for UK merchants, who will be able to use their own collection services or utilise the click and collect points at Argos stores.
This is to be followed in 2014 by eBay Now, a pilot one-hour delivery service beginning in London.
Amazon lockers and Amazon Collect+ stores are also springing up, as well as many supermarkets allowing timed locker collection of online orders, so it seems the click and collect invasion is gathering pace.
Almost two-thirds of consumers (63%) have bought products online before collecting them in-store at least once in the past 12 months, while 16% use reserve-and-collect at least once a month.
Overall around a fifth (22%) of consumers said they have never used the service, which is actually a very slight increase compared to 2012 when the figure stood at 20%.
Even so, the data highlights the continuing importance of reserve-and-collect services for multichannel retailers as a sales tool. The Multichannel Retail Survey, conducted using the Toluna survey tool, also found that 50% of respondents had abandoned a purchase online due to unsatisfactory delivery options.
Last week I wrote an article that asked whether Argos is doing enough to integrate digital technologies into its print catalogue.
The retailer has a number of QR codes dotted throughout the magazine as well as ads for its click-and-collect service, but I felt that it could do more to embed extra content within its pages.
As it turns out, Argos has actually been trialling an interactive catalogue in the north east of England that uses Blippar’s augmented reality technology.
Argos was nice enough to send me a copy of its special edition, so here’s a look at how the technology works...
While strolling around Farringdon the other day I was handed a copy of the new Argos catalogue by a cheery store employee.
Having already reviewed several of Argos’ digital products, including its mobile app, I thought it would be interesting to see how the company integrates digital elements into its catalogue.
Print has long been the backbone of Argos’ business and no doubt still is, yet as times change digital will become a more important revenue stream.
So, here’s a quick look at how Argos is adapting to the changing times...