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Posts tagged with Ariat

Six retailers that used product videos to improve conversion rates

Product videos are a great way to improve conversion rates online as they reassure the customer by helping them make an informed purchase decision.

One of the main problem with ecommerce is that you can’t hold the product in your hands before you buy it, which is why offering free returns is such a great selling point.

But video is also a great way to limit the impact of returns, as it gives customers a full view 360 degree of the product.

We've previously blogged best practice tips for ecommerce product videos, and recently looked at the rise of video in 2013.

With this in mind, here’s a round up of some stats showing how product videos have improved conversion rates for six online retailers...

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