Posts tagged with Arpu

Metrics: are you even looking at accurate numbers?

Thanks to the 'trackability' of digital media and the rise of Big Data, more and more companies are hoping that decisions they once made on gut instinct or educated guesstimates can and will be made on hard data.

Which, in theory, is a good thing: data-driven decisions should enable businesses to understand the dynamics in their market and use that knowledge to better serve their customers.


Facebook's Q2 earnings report: the good, the bad and the ugly

Facebook's blockbuster IPO was, by most measurements, did not live up to expectations. Marred by NASDAQ trading glitches and accusations that Facebook and its investment bankers pulled a fast one on retail investors, the world's largest social network may have the dubious distinction of having one of the largest and at the same time most disappointing IPOs of all time.

Yesterday, Facebook had the opportunity to make amends by producing a strong second quarter earnings report. Here's the good, the bad, and the ugly of what it delivered.