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Posts tagged with Arrogance

Search arrogance can easily backfire

In these days of digital goodness, I'm sure I'm not alone in noticing more and more brands using the phrase: 'search for us online...' in their ad campaigns. But this strategy has failed many, many times, so why do brands take the risk?

A quick scout around the digital media press, and obviously the obligatory question posted on Twitter, revealed many examples of brands using search in ads: