Posts tagged with Artificial Intelligence

TD Bank's acquisition of an AI firm highlights the growing importance of AI in banking

Last week, TD Bank, the second largest bank in Canada, announced that it is acquiring Layer 6, a prediction and personalization platform.

The deal highlights the growing importance of artificial intelligence (AI) to banks that are trying to stay ahead of the curve as they face digital disruption from fintechs.

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v&a

V&A Technical Lead on how tech can create "beauty and emotion"

Duncan Gough is Technical Lead at the V&A. He makes art from social tech and has recently been exploring companion technology.

At the Festival of Marketing 2017 (view the agenda and buy tickets here), Gough will be speaking about how emotional intelligence can make AI stronger. We caught up with him for a quick interview..

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Why brands should be bothered about (voice)bots

Let me start off with a disclaimer. 

I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.

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A recipe for the MarTech Layer Cake

Today’s “marketing stack” really consists of three individual layers.

Data management contains all of the “pipes” used to connect people and identity together; orchestration ties all the execution systems together to reach customers at the right time and channel; and AI is the brains behind the stack. 

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Four ways AI is already being applied to sales and marketing

Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software.

And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years.

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resident evil chatbot

I tried out the new Resident Evil AI chatbot. It was far from intelligent.

A colleague passed on a press release announcing that "the world's first movie character powered by true AI" has arrived on social media platforms.

Naturally, my internal 'potential blog post' siren began to wail. And I also thought, 'that's quite a cool idea'.

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Three full-stack marketing trends for 2017

The concept of the full-stack marketer is relatively new.

It refers to someone who has a 'full stack' of skills - creative, technology, and data - and can deliver in any one of the areas, or across all three.

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How AI will impact marketing and the customer experience

Jeremy Waite, Evangelist at IBM Watson, kicked off speaking at a recent DMA event by highlighting the fact that by 2019 there will be 1m new devices coming online every hour.

With so much smart tech in the hands of consumers, will we end up marketing to machines or algorithms? 

He asked the audience to think about how we can use AI to create more meaningful relationships with our customers and use the power of marketing to make a difference.

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robot

Learning to trust the machines: AI and company culture

AI has myriad applications in our industry, but how quickly will marketers accept that the machines know best?

We all like to believe we are rational human beings, and can understand the power of machine learning, just as we understand the simple logic of an A/B test.

But how will company cultures react to machines that could be seen to undermine your star copywriter or best biz dev guy?

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The case for chatbots being the new apps - notes from #WebSummit2016

 “Bots are the new apps” according to Microsoft CEO Satya Nadella in a keynote given at a Microsoft developer conference in March 2016.

On the basis of the amount of start-ups working on bot related activities at Web Summit 2016, it would seem as if bots may be about to become mainstream after all.

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ai

10 examples of AI-powered marketing software

Artificial intelligence has many uses in marketing.

This year the level of interest in AI has bumped up a notch, partly due to press coverage of Microsoft's Tay, Google Photos, and IBM's Watson (the list goes on).

With many software-as-a-service companies acquiring or developing AI, I thought I'd round up some examples.

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ai person

Could AI kill off the conversion optimisation consultant?

I have written a little bit about artifical intelligence in recent months. Enough to improve my superficial knowledge of its application in marketing.

What seems obvious is that much like most martech, AI will not endanger many jobs in the medium term. It merely creates more sophistication and more jobs, perhaps.

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