Posts tagged with Artificial Intelligence

pepper

Marketers, beware these six misconceptions of AI

The subject of AI is mired in hype.

AI proponents point to utopian futures where computers serve humanity and help us to achieve immortality while sceptics worry about the existential threat of computers choosing to make humans extinct!

0 comments

How Intelistyle plans to become the 'Spotify of fashion' with its AI stylist app

Artificial intelligence is one of the most talked about trends of the moment, with industries ranging from beauty to healthcare capitalising on the technology.

Fashion is another industry where AI holds huge potential, most commonly used to enhance the customer experience through personalisation.

0 comments

Google unveils AI-driven ad placement with launch of AdSense Auto ads

Despite the fact that more money than ever is being invested in digital advertising, being an ad-supported digital publisher is not easy. And that isn't just because of ad blockers, ad fraud and the countless number of providers, technologies and formats in the ecosystem.

Indeed, even seemingly basic activities such as determining how many ads to display, and which types of ads to display, usually aren't straightforward and the wrong assumptions and decisions can result in significant lost revenues.

0 comments

How AI is transforming healthcare

It’s fair to say that artificial intelligence has become a part of our daily lives. The average person doesn’t think twice about letting an algorithm provide music recommendations or directions on how to get from A to B. 

But what about health advice, or even medical treatment? 

1 comment

The three trends driving marketing analytics in 2018

In this era of data-driven everything, the need for high-quality marketing analytics has never been greater. 

Yet for many companies, marketing analytics still consists of a weekly report and perhaps a dashboard or two.

2 comments

How AI marketing can help brands right now

Marketers have been talking about artificial intelligence (AI) marketing for some time now.

But many are still wondering, what exactly can AI marketing do for us right now?

2 comments

TD Bank's acquisition of an AI firm highlights the growing importance of AI in banking

Last week, TD Bank, the second largest bank in Canada, announced that it is acquiring Layer 6, a prediction and personalization platform.

The deal highlights the growing importance of artificial intelligence (AI) to banks that are trying to stay ahead of the curve as they face digital disruption from fintechs.

0 comments
v&a

V&A Technical Lead on how tech can create "beauty and emotion"

Duncan Gough is Technical Lead at the V&A. He makes art from social tech and has recently been exploring companion technology.

At the Festival of Marketing 2017 (view the agenda and buy tickets here), Gough will be speaking about how emotional intelligence can make AI stronger. We caught up with him for a quick interview..

0 comments

Why brands should be bothered about (voice)bots

Let me start off with a disclaimer. 

I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.

3 comments

A recipe for the MarTech Layer Cake

Today’s “marketing stack” really consists of three individual layers.

Data management contains all of the “pipes” used to connect people and identity together; orchestration ties all the execution systems together to reach customers at the right time and channel; and AI is the brains behind the stack. 

7 comments

Four ways AI is already being applied to sales and marketing

Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software.

And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years.

0 comments
resident evil chatbot

I tried out the new Resident Evil AI chatbot. It was far from intelligent.

A colleague passed on a press release announcing that "the world's first movie character powered by true AI" has arrived on social media platforms.

Naturally, my internal 'potential blog post' siren began to wail. And I also thought, 'that's quite a cool idea'.

2 comments