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Posts tagged with Asean

State of ecommerce front cover

Southeast Asia could be the next big ecommerce opportunity: report

China’s booming ecommerce sales tend to grab most of the attention when we talk about businesses opportunities in APAC, and it’s understandable that foreign companies are drawn to more mature markets.

However a new report from Econsultancy and Hybris reveals that businesses shouldn’t overlook the emergence of South-East Asia’s rapidly evolving online space and the myriad opportunities that swift ecommerce adoption is starting to foster. 

ASEAN nations currently account for 9.6% of the APAC online population, a figure which is obviously dwarfed by China (54%) but at 62m people it’s not an insignificant market.

There are also strong indicators that ecommerce usage is reaching a tipping point. For example, just under three-quarters (73%) of Singapore’s population is presently connected to the internet, one of the highest in the region. 

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Social media monetisation is a major concern among Asian marketers: new report

For the second year running, Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on the Digital Cream Singapore event for senior client-side digital marketers held in November last year.

Digital Cream Singapore 2013 brought together more than 120 B2B and B2C in-house marketers from around the Association of South-East Asian Nations (ASEAN) region and beyond to discuss best practice and common challenges in digital marketing, and learn from each other.

Delegates discussed a wide range of topics, ranging from managing and making sense of audience and customer data, increasing personalisation and loyalty, to using video marketing and cross-channel marketing.

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Content marketing best practice in South-East Asia


South-East Asia is alive with opportunity.

Phenomenal economic growth coupled with a rapid spread of access to the internet and proliferation of mobile devices means that it's a region hungry for content.

But despite massive growth and enthusiasm for social media and content, surprisingly few organisations are grasping the opportunity to engage with the incredible number of predominantly young, tuned-in people across the region.

For this reason, Econsultancy’s new best practice guide on content marketing in South-East Asia highlights not only the opportunities for organisations, but also best practice they should follow to maximise their chances of success in this area.

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Digital marketers in South-East Asia struggle with skills gaps: new report

Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on the second Digital Cream Singapore event for senior client-side digital marketers held in November.

Key issues for those attending were the lack of resources and skills, and the challenge of creating mobile-ready environments.

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