Posts tagged with Ashes

Why does Sky make it so hard to subscribe online?

I wrote yesterday wondering why Sky didn't offer one-off coverage of sporting events like the Ashes online, as a way to pull in more revenue and attracting new users.

Having noticed that Sky has since introduced a special offer price of £17 for a month's subscription online, I decided to sign up for it, but discovered that the usability on needs some work....


Is Sky missing an opportunity with online Ashes coverage?

After seeing an advert for it during TV coverage of the cricket yesterday, I had a look at the Sky Player to see how easy it was to get the Ashes live on my PC.

Watching it online seems a good alternative to monopolising the TV for five days and boring the rest of my family, so I tried to sign up for it last night, but it wasn't straightforward...