Posts tagged with Ashton Kutcher

Ashton Kutcher: how not to do social media

For individuals, celebrities and brands alike, social media can be a valuable tool for building a brand and creating positive interactions with consumers and supporters. It's also proven to be incredibly important when crisis strikes.

Crisis isn't something Ashton Kutcher has known much about. The Hollywood celebrity and part-time tech investor was the first person to gain 1m followers on Twitter, and his Twitter feed is often cited as a case study for how celebrities can put Twitter to great use.

But when it comes to his social media success, it appears the actor may have been more lucky than good.


Popular Twitter 'influencers' have little influence: study

The word 'influencer' is thrown around a lot today but when you get right down to it, there's still a lot of debate about influence online and who influencers are. Can marketers harness influence through social media to further their campaigns? Can marketers even identify influencers?

While these are very valid questions, many simply make assumptions about what influence is and who has it. But according to a study that looked at the tweets from well-known Twitter celebrities who are often classified as influencers, these assumptions might very well be wrong.


George Clooney, Facebook and prostate exams

Celebrities and social media seem to go together like cheese and wine for good reason: social media is one of the most powerful mediums for celebrities to connect with fans, increase their visibility and maintain their personal brands. Oh, and stoke their egos.

From Ashton Kutcher to Lindsay Lohan, Michael Phelps to Shaquille O'Neal (oh, and Kanye West), the celebrities you love (or love to hate) are increasingly on Facebook, Twitter and other popular social media platforms. But that doesn't mean that everyone in Hollywood is starstruck with poking and tweeting.